Recognition highlights the company’s commitment to sustainability, education, wellness, and responsible citizenship
SM Supermalls’ award-winning programs take center stage at the 20th Asia Pacific Tambuli Awards, bringing home four trophies for SM Green Movement, SM Book Nook, and SM Active Hub, alongside the CMO of the Year recognition for SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin.
MANILA, Philippines, June 6, 2026 — SM Supermalls earned multiple honors at the 20th Asia Pacific Tambuli Awards, reaffirming the company’s commitment to purpose-driven initiatives that create meaningful impact for communities across the country.
The company brought home four trophies for programs that champion sustainability, learning, wellness, and responsible citizenship. The awards recognized the impact of SM Green Movement, SM Book Nook, and SM Active Hub—initiatives designed to create positive change while enriching the experiences of millions of Filipinos who visit their most-loved SM Supermalls every day.
Through these initiatives, the company continues to advance environmental stewardship, promote lifelong learning, encourage active lifestyles, and strengthen community engagement.
The impact behind the awards. Through SM Green Movement, SM Book Nook, and SM Active Hub, SM Supermalls continues to champion sustainability, education, and wellness—creating meaningful experiences and positive change for communities nationwide.
Adding to the milestone, SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin was named CMO of the Year, recognizing his leadership in advancing marketing initiatives that create both business value and positive social impact.
For San Agustin, the recognition reflects the collective effort behind every campaign and program, underscoring his belief that success is never the work of one person but of an entire team working toward a shared purpose.
“These recognitions belong to the entire team. They are the result of people coming together with a shared purpose: to create meaningful experiences and make a positive difference in the communities we serve,” he said.
The CMO of the Year and Chief Marketing Officer of the Decade trophies were awarded to SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin at the 20th Asia Pacific Tambuli Awards, recognizing leadership in advancing purpose-driven marketing and creating positive impact for communities.
The Asia Pacific Tambuli Awards honors brands, organizations, and leaders that demonstrate the power of purpose-driven marketing while creating positive social change. The recognition affirms SM Supermalls’ belief that meaningful impact is created when business objectives are aligned with the needs of the communities it serves.
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About SM Supermalls
SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.
