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DICT

MANILA, Philippines, June 22, 2026 – The Department of Information and Communications Technology (DICT) and Google Cloud today announced an expanded, multi-year collaboration to embed enterprise AI into public service delivery in the Philippines. This collaboration focuses on making government services simpler, faster, and more secure for every Filipino.

Reflecting the strategic goals of DICT’s digital transformation roadmap, this collaboration advances the government’s Philippine Development Plan 2023–2028. By spearheading an “AI Agents for Public Sector” program and a cross-agency cyber defense alliance with Google Cloud alongside national connectivity developments, DICT is facilitating the Philippines’ transition into an AI-driven digital economy that is highly productive, cyber resilient, and inclusive.

Henry Rhoel Aguda, Secretary of the Department of Information and Communications Technology, said: “Transformation is not defined by the adoption of sophisticated software tools alone, but by facilitating sustained systemic efficiency across public institutions and widespread access to e- government services. DICT is accelerating ‘Digital Bayanihan’ with partners like Google Cloud, where AI-driven systems, proactive cyber defense, and network infrastructure operate in tandem to provide every citizen with access to public services and high-speed connectivity within a secure online environment. We’re empowering our public servants with world-class AI tools and upskilling programs to help them remove bureaucratic friction, optimize public sector productivity, and deliver seamless, next-generation services that better serve and uplift our people in every community.”

Delivering frictionless citizen services while supercharging public sector productivity

Under their “AI Agents for Public Sector” program, DICT and Google Cloud have made Gemini Enterprise and Google Workspace available to public servants through the Procurement Service-Department of Budget and Management’s (PS-DBM) eMarketplace platform. Built on Google Cloud’s scalable and secure-by-design infrastructure, the eMarketplace was launched in the first quarter of 2026, serving as the Philippine government’s official e-commerce platform for transparent, streamlined, and cost-efficient procurement of enterprise-grade cloud and AI services.

Taking the lead on AI transformation in the public sector, DICT plans to use Gemini Enterprise Agent Platform to build, scale, govern, and optimize AI agents that aid citizens. This includes integrating grounded, context-aware AI agents into e-government platforms. This will allow Filipinos to simply speak or text in local languages to instantly clarify administrative procedures—such as setting up a new micro-business, checking community health center schedules, or navigating disaster relief assistance guidelines—replacing dense documentation with immediate, conversational support.

To enable rapid backend response to citizen needs, as a start, more than 50,000 public servants will be equipped with the Gemini Enterprise app, an advanced agentic ‘front door’ that empowers knowledge and frontline workers to discover, create, and use AI agents in a unified, fully governed environment.

For example, by inputting a query like “find all pending building permit applications for Barangay Central submitted in the past month” into the Gemini Enterprise app’s intuitive chat interface, a city building official can easily retrieve, synthesize, and act on relevant information across previously siloed data sources.

Through the Gemini Enterprise app, an economic analyst can mobilize an agentic taskforce via a prompt to “continuously analyze changing market prices for agricultural fertilizers, highlight supply chain anomalies, and draft a cited brief.” These AI agents will autonomously browse hundreds of verified web sources, review securely stored internal economic archives, build structural matrix charts of pricing trends, and output detailed reports and recommendations for human review and iteration, before automating communications to relevant stakeholders.

The value of these outputs is amplified through built-in connectors to Google Workspace and other third-party enterprise apps like Microsoft 365. Once the Gemini Enterprise app generates a research brief, a chart, or a policy synthesis, public servants can tap Workspace Intelligence to instantly convert those files into a collaborative team document in Google Docs, spin up a presentation deck in Google Slides for an inter-agency briefing, or coordinate immediate outreach via Gmail or Google Chat.

Programmatically, DICT plans to facilitate the use of Gemini Enterprise and Google Workspace by more than 200,000 public servants over the next 18 months, while continuing to track metrics like frequency of use, productivity gains, cost savings, and user satisfaction to quantify value and ensure tangible return on investment.

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Reinforcing digital trust through Google Cloud Cybershield TM and multi-agency collaboration

To bolster the security of the Philippines’ digital landscape, the DICT Cybersecurity Bureau has established a cross-agency cyber defense alliance with support from Google Cloud.

At the National Security Operations Center (NSOC), the alliance has deployed Google Cloud Cybershield, which provides AI and intel-driven cyber defense at national scale with tailored and applied threat intelligence, Gemini-assisted security operations, and specialized Mandiant expertise. Security teams from 56 government agencies have been onboarded and trained to leverage the Cybershield solution, with a total of 90 agencies to be onboarded by end-June 2026.

This initiative enables centralized monitoring of security events across public sector entities and a more coordinated, streamlined response to evolving cyber threats targeting the government’s digital ecosystem and critical national infrastructure. This national defense architecture is also being used to secure the digital operations of the ongoing ASEAN Summits hosted by the Philippines from April to November 2026. By activating this multi-agency operational framework, public sector cybersecurity teams are equipped with the native capability to better detect, triage, investigate, and mitigate anomalies before they disrupt essential operations. For everyday citizens, this institutional-grade defense helps safeguard their personal data and interactions with e-government services, while enabling the Philippines' leap into the agentic AI era to be built on a foundation of digital trust.

Jennifer Ligones, Country Manager, Philippines, Google Cloud, said: “Our collaboration with DICT is designed to democratize the benefits of AI, converting global innovations into localized, conversational public services that reach and serve everyone, and where public servants are empowered to solve complex challenges in minutes rather than months. We’re building a future where best-in-class enterprise AI capabilities and high-speed data pipelines act as public utilities that unlock new job opportunities, protect critical national infrastructure, and help establish the Philippines as a leading digital economy in the Asia Pacific region.”

Supporting DICT’s national connectivity mandate in the AI era

The strategic collaboration between DICT and Google Cloud complements the integration of trans-Pacific subsea cable systems and terrestrial networks, and the deployment of air-laser wireless communications technology to bolster the Philippines digital infrastructure for the agentic AI era.

Aligned with DICT’s National Digital Connectivity Plan (NDCP), Google and the Pacific Connect initiative partners are extending the Taiwan-Philippines-U.S. (TPU) subsea cable system. With next-generation multicore fiber technology, the TPU cable is designed to handle the continuous, high-bandwidth bi-directional streams of data required by AI services including AI agents, while delivering higher total capacity at a more cost-effective rate per bit. This will translate to more affordable cloud connectivity that allows local organizations to tap advanced global AI services and scale their own AI applications into international markets, while unlocking more remote digital jobs for citizens.

Simultaneously, the Apricot subsea cable system serves as a resilient path that bypasses traditional areas of congestion, boosting the Philippines’ national network redundancy while enabling global AI services to remain accessible to local organizations and citizens.

By linking the TPU and Apricot cable systems with local commercial terrestrial networks and the DICT- managed Luzon Bypass Infrastructure (LBI) corridor, a robust ecosystem can be established to circumvent traditional domestic routing bottlenecks. As a result, DICT can channel its network resources toward more Free Wi-Fi for All sites in public schools, hospitals, community centers, and more, while underpinning the reliability and scale of e-government services.

June 22, 2026 0 comment
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Lalo pang pinalalakas ng Globe ang pangako nito sa madaling maabot at maginhawang connectivity services sa pamamagitan ng pagbubukas ng isang bagong Onsite Distribution Operations (OSDO) hub sa Barangay Mahabang Parang, Angono, Rizal, na naglalapit sa mga residente at kalapit na komunidad sa Globe At Home applications, prepaid products, at customer support services.

Photo caption: Ang bagong Globe Onsite Distribution Operations (OSDO) hub sa Barangay Mahabang Parang, Angono, Rizal ay nagsisilbing dedicated customer touchpoint  para sa mga residente ng lugar. Nag-aalok ang pasilidad ng maginhawang access sa mga aplikasyon para sa Globe At Home, prepaid transactions, at customer support services. Bukas ito araw-araw mula alas-8 ng umaga hanggang alas-6 ng gabi.

Photo caption: Ang bagong Globe Onsite Distribution Operations (OSDO) hub sa Barangay Mahabang Parang, Angono, Rizal ay nagsisilbing dedicated customer touchpoint
para sa mga residente ng lugar. Nag-aalok ang pasilidad ng maginhawang access sa mga aplikasyon para sa Globe At Home, prepaid transactions, at customer support services. Bukas ito araw-araw mula alas-8 ng umaga hanggang alas-6 ng gabi.

Ang bagong hub ay nagsisilbing sentrong puntahan ng mga customer upang gawing mas madaling maabot ang mga serbisyo ng Globe At Home para sa mga kabahayan, estudyante, remote worker, at maliliit na negosyante na lalong umaasa sa matatag na koneksiyon sa internet para sa trabaho, pag-aaral, komunikasyon, at pang-araw-araw na gawaing digital.

Matatagpuan sa “Art Capital of the Philippines,” sinusuportahan ng Angono hub ang mas malawak na inisyatiba ng Globe na palawakin ang community-based service hubs sa buong bansa, na nagbibigay-daan sa mga customer na maginhawang ma-access ang mga connectivity solutions sa loob mismo ng kanilang sariling komunidad.

“We are expanding affordable internet services to as many households and communities as possible. As Filipinos continue to embrace digital lifestyles, it becomes even more important for Globe to bring our services closer to where our customers live and work,” pahayag ni Jil De Castro, Territory Business Head at Globe.

“Through hyper-localized hubs like the one in Angono, we are making broadband applications, prepaid services, and customer support more accessible while strengthening our connection with the communities we serve.”

Ang pasilidad ay nagsisilbing pangunahing puntahan para sa mga aplikasyon sa Globe At Home, prepaid transactions, product inquiries, at customer engagement initiatives
sa Angono at iba pang kalapit na komunidad sa Rizal. Sa pamamagitan ng pagtatatag ng mas lokal na mga sentrong serbisyo sa buong bansa, layunin ng Globe na mapabuti ang karanasan ng mga customer sa pamamagitan ng mas mabilis na tulong, mas mataas na kaginhawaan, at mas matibay na ugnayan sa mga komunidad. Sa pamamagitan ng pagtatatag ng mas maraming lokal na sentrong serbisyo sa buong bansa, layunin ng Globe na mapahusay ang karanasan ng mga customer sa pamamagitan ng mas mabilis na tulong, mas malaking kaginhawaan, at mas matibay na pakikipag-ugnayan sa mga komunidad.

Ang Angono hub ay sumasalamin din sa patuloy na pagsisikap ng Globe At Home na palawakin ang saklaw ng pamamahagi nito bukod sa malalaking lungsod, upang matiyak na ang lumalaking residential communities ay mas madaling makakakuha ng maaasahang digital connectivity solutions.

Ang pasilidad ay pormal na pinasinayaan sa pamamagitan ng isang ribbon-cutting ceremony na dinaluhan ng mga kinatawan mula sa Globe, partner organizations, at local barangay officials. Dumalo sa event sina Maribel Mallari, CEO ng EMVIEM; Globe Territory Business Head Jil De Castro; Regional Marketing Manager Trisha Dimandal; Trade Marketing Manager Johriel Zaragoza; Area Operations Head Nikki Gonzales; Area operations Head Adrian Adriatico; Business Development Expert B Nico Geronand Jason Sumang; kasama si Barangay Captain MelencioVilla at ang mga miyembro ng barangay council.

Bukas araw-araw mula alas-8 ng umaga hanggang alas-6 ng gabi, ang Angono hub ay inaasahang magseserbisyo sa mga residente ng Angono at mga kalapit na komunidad na naghahanap ng maginhawang access sa Globe At Home, Globe Prepaid, TM, at GOMO products at services.

Sa nakatakdang pagbubukas ng mas marami pang community hubs, pinalalakas ng Globe ang digital inclusion sa pamamagitan ng paggawa sa konektibidad na mas maaasahan at nagbibigay-daan sa brand na makilahok sa mga local community support program, kabilang ang livelihood, disaster response, at digital education sa mga Pilipino nasaan man sila.

June 21, 2026 0 comment
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alex eala

Nagtala si Alex Eala ng isa sa pinakamalalaking panalo sa kanyang karera matapos talunin ang World No. 2 na si Elena Rybakina, 7-5, 6-4, upang makapasok sa quarterfinals ng Berlin Tennis Open sa Germany.

Sa kabila ng malakas na simula ni Rybakina at maagang 4-1 abante, nagpakita ng tibay si Eala at bumawi upang maagaw ang unang set. Napanatili niya ang momentum sa ikalawang set para makumpleto ang malaking upset at makapaghiganti matapos ang pagkatalo niya sa Kazakhstani star sa Italian Open noong Mayo.

Hindi napigilan ni Eala ang kanyang saya matapos ang tagumpay at agad itong ibinahagi sa kanyang mga magulang. Ang panalo ay ikalawa niyang tagumpay laban sa isang top-three player sa mundo at isa na namang patunay ng kanyang mabilis na pag-angat sa international tennis stage.

June 19, 2026 0 comment
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jollibee

For many Filipino families, fathers are remembered for their sacrifices, hard work, and unwavering support. But beyond being providers, they are also storytellers, cheerleaders, comedians, and everyday heroes who fill homes with laughter and warmth. This Father’s, Jollibee is honoring fathers through its nationwide “Champ of Joy” campaign, recognizing the joy and guidance they bring to their families every day. “At Jollibee, we celebrate Filipino fathers as champions of joy in their families, showing love in simple, everyday moments that matter most,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Whether it’s sharing a meal, talking after a long day, or enjoying a laugh together, these are the things we want to highlight and celebrate.”

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As part of the celebration, Jollibee is offering a Father’s Day Feast Bundle nationwide from June 19 to 21. The bundle includes six-piece Chickenjoy, three sides, three rice, three regular drinks, and one free Special Cheesy Yumburger. It can be enjoyed via dine-in, takeout, drive-thru, and delivery. During the same promo period, customers can also get ₱100 off on orders worth at least ₱800 through the Jollibee App.

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This weekend, digital activities will encourage families to share stories about fathers and father figures while enjoying moments at Jollibee. This will be followed by a special #MyChampOfJOY X Party on Sunday (June 21), inviting netizens to join the online celebration by posting photos, stories, and Father’s Day messages.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph  for the latest updates, order your favorites at https://order.jollibee.com , and follow us on social media for more JOYful surprises!

June 19, 2026 0 comment
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NOT FOR PUBLICATION OR DISTRIBUTION IN THE UNITED STATES, CANADA, JAPAN OR AUSTRALIA.

MANILA, Philippines, 17 June 2026 — Mynt, Inc. (“Mynt” or the “Company”), the fintech pioneer behind the Philippines’ number one finance superapp GCash, today announced that its Board of Directors (the “Board”) and shareholders have authorized the Company’s filing of a registration statement with the Securities and Exchange Commission (SEC) and a listing application with the Philippine Stock Exchange, Inc. (PSE) in connection with a potential initial public offering (IPO), with the following terms:

  1. The offer will be equivalent to 12.0% of Mynt’s total outstanding capital stock post-IPO (“Firm Shares”), with each common share having a par value of P0.03 per common share.
  2. Firm Shares will consist of both primary and secondary offers.

This same information has been disclosed by Globe Telecom, Inc. in accordance with corporate governance standards and pertinent disclosure rules and regulations.

“Over the past decade, Mynt has evolved from an e-wallet operator into the Philippines’ number one finance superapp and largest cashless ecosystem,” said Martha Sazon, President and CEO of Mynt. “The  authorization of our Board and shareholders allows us to work toward a potential public listing as the next step in Mynt’s growth journey, while continuing to focus on the priorities that have brought us to this point: serving customers, supporting merchants, strengthening our platform offering, and building the business for the long term.”

Since its founding in 2015, Mynt has built a national scale digital finance ecosystem through GCash—which started as an SMS-based local money remittance service in 2004. GCash has served consumers, merchants, and enterprise partners across payment solutions, lending, and other digital financial services. The Company’s growth reflects the increasing role of digital finance in the Philippine economy and the continued adoption of mobile-first financial services across the country.

“We hope Mynt’s journey could also inspire Filipino companies and startups, fostering a spirit of innovation and entrepreneurship in the local tech community, all while promoting the Philippines as a vibrant hub for technology and fintech innovation in Southeast Asia,” said Sazon.

Further disclosures will be made at the appropriate time and in accordance with applicable requirements. Any potential offering remains strictly subject to the registration requirements of the SEC, listing requirements of the PSE, prevailing market conditions, transaction structure, governance approvals and consents, and other customary closing conditions.

June 17, 2026 0 comment
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Dumating na sa Clark International Airport sa Pampanga ang kauna-unahang Cessna 408 SkyCourier sa Pilipinas at sa buong Asia-Pacific Region.

Ang eroplano ay pagmamay-ari ng ACDI Multipurpose Cooperative o ACDI MPC, ang pinakamalaking kooperatiba sa bansa na binubuo ng mahigit 230,000 aktibo at retiradong miyembro ng Armed Forces of the Philippines at iba pang uniformed personnel, kasama ang kanilang mga dependents.

Ayon sa ACDI MPC, ang pagdating ng SkyCourier ay bahagi ng kanilang pagpasok sa industriya ng abyasyon sa pamamagitan ng kanilang subsidiary na Leading Edge Air Services Corporation o LEASCOR.

Pinamumunuan ang ACDI MPC ni Retired Major General Gilbert S. Llanto, AFP Retired, na siya ring Pangulo ng National Alliance of Cooperatives at Direktor ng International Cooperative Alliance Asia-Pacific.

Sinabi ng kooperatiba na ang bagong eroplano ay magsisilbing mahalagang bahagi ng kanilang layunin na mapalawak ang transportasyon at logistics services, lalo na sa mga malalayong lugar na limitado ang access sa regular na biyahe.

Ang Cessna 408 SkyCourier ay isang modernong twin-engine turboprop aircraft na maaaring magsakay ng hanggang 19 na pasahero o gamitin sa cargo operations. May kakayahan din itong lumapag at lumipad sa maiikli at hindi gaanong developed na mga paliparan, kaya angkop ito sa inter-island operations sa Pilipinas.

Sa kasalukuyan, may operasyon ang LEASCOR sa iba’t ibang bahagi ng bansa kabilang ang rutang Zamboanga-Jolo, gayundin sa mga charter flights para sa mga kumpanya, resort, at iba pang kliyente.

Ayon sa ACDI MPC, ang pagdating ng SkyCourier ay patunay na ang sektor ng kooperatiba ay maaari nang gumanap ng mas malaking papel sa pambansang kaunlaran sa pamamagitan ng pamumuhunan sa mga estratehikong industriya tulad ng abyasyon.

Inaasahan namang darating sa mga susunod na buwan ang ikalawang SkyCourier na bahagi ng fleet expansion program ng LEASCOR ngayong taon.

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June 12, 2026 0 comment
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Jollibee celebrates the best of the Filipino spirit this Independence Day through “Bida ang Pinoy” 2

Jollibee celebrates the best of the Filipino spirit this Independence Day through “Bida ang Pinoy”

As part of the award-winning “Bida Best, Bida Pinoy” campaign, Jollibee introduces “Bida ang Pinoy” to celebrate every Filipinos who bring joy and inspiration to their families and communities. Serving as inspiring examples of this empowered spirit are (from left) delivery rider and stray animal advocate Benigno Jose Paz, community pharmacist and content creator Arshie Larga, Jollibee Katipunan restaurant manager Cherry Chua, working student Lowel Rubino and momfluencer and entrepreneur Ciara Magallanes. Their stories serve as a powerful reminder that everyone has the ability to make a meaningful difference right where they are.

As Filipinos mark Independence Day, Jollibee celebrates the best of the Filipino spirit through its “Bida ang Pinoy” campaign, a tribute to everyday Filipinos whose courage, resilience, and excellence continue to uplift families, strengthen communities, and move the nation forward.

The campaign is part of Jollibee’s award-winning “Bida Best, Bida Pinoy” initiative, which celebrates the qualities that make Filipinos stand out and make the country proud.

“At Jollibee, we believe that greatness comes in many forms. We see it in Filipinos who work hard for their families, pursue their dreams, and help others along the way,” said Dorothy Ching, vice president for marketing of Jollibee Philippines.

“This Independence Day, we celebrate the values that make Filipinos truly exceptional, our optimism, generosity, and unwavering spirit. Through Bida ang Pinoy, we hope to shine a light on the everyday Filipinos whose actions, big or small, make a positive difference in the lives of others,” Ching added.

Through the campaign, Jollibee shares inspiring real stories of Filipinos who live out these values. These include breadwinners working hard for their families, volunteers who serve their communities, and everyday individuals who quietly help others in meaningful ways. As the country celebrates Independence Day, Jollibee hopes to inspire greater appreciation for the countless Filipinos whose everyday acts of excellence, service, and compassion help strengthen Filipino families, communities, and the nation.

Because while our heroes shape our history, it is the everyday greatness of Filipinos that continues to shape our future.

The “Bida ang Pinoy” campaign is running on Jollibee’s social media channels until June 12. Filipinos are invited to share their own stories and take part in celebrating the everyday Filipino spirit that makes the nation proud.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com , and follow us on social media for more JOYful surprises

Jollibee celebrates the best of the Filipino spirit this Independence Day through “Bida ang Pinoy” 2

June 11, 2026 0 comment
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Maynilad upgrades Putatan Water Treatment Plant 1 with ceramic UF technology

 West Zone concessionaire Maynilad Water Services, Inc. (Maynilad) is upgrading its Putatan Water Treatment Plant (PWTP) 1 in Muntinlupa City with ceramic ultrafiltration (UF) technology to strengthen the facility’s capability to treat raw water from Laguna Lake.

The project involves the phased replacement of existing ultrafiltration membranes at PWTP 1 with ceramic UF membranes—a state-of-the-art technology designed to support more stable treatment operations amid increasingly variable raw water conditions.

Maynilad first adopted ceramic UF technology in its 20-million-liter-per-day Laguna Lake Modular Treatment Plant, which was inaugurated in 2024. The facility treats raw water from Laguna Lake and augments the production of Maynilad’s existing treatment facilities in Muntinlupa. It also marked the first use of ceramic UF technology for water treatment in the Philippines.

The modular treatment plant helped validate the effectiveness of ceramic UF technology under Laguna Lake conditions, where raw water quality can fluctuate abruptly due to weather and climate-related factors. Ceramic UF membranes are also designed for durability and longer service life, which can support more sustainable treatment operations through improved reliability and reduced maintenance requirements. Its performance gave Maynilad the basis to pursue the phased adoption of ceramic UF technology at PWTP 1.

“Maynilad continues to invest in technologies that will help us meet evolving water supply and treatment challenges. With ceramic UF, we are building on a technology that we have already tested under Laguna Lake conditions, and are now scaling it up to further improve the reliability, resilience, and sustainability of our water treatment operations,” said Maynilad President and CEO Ramoncito S. Fernandez.

The first phase of the PWTP 1 upgrade will cover part of the plant’s existing ultrafiltration system and is targeted for progressive commissioning starting by the end of 2026. It forms part of Maynilad’s broader program to enhance the reliability of its Laguna Lake treatment facilities, which serve as alternative sources to Angat Dam and help support water security for customers in the West Zone. Once this phase is completed, the upgrade is expected to support more stable and reliable treatment operations, particularly during periods of elevated turbidity in Laguna Lake.

Maynilad is pursuing investments in advanced treatment technologies as part of its continuing efforts to improve supply reliability, diversify raw water sources, and strengthen climate resilience across its water production system.

Maynilad operates the largest water concession by population served within a single concession area in the Philippines. It is a concessionaire of the Metropolitan Waterworks and Sewerage System (MWSS) for the West Zone of the Greater Manila Area, which is composed of the cities of Manila (certain portions), Quezon City (certain portions), Makati (west of South Super Highway), Caloocan, Pasay, Parañaque, Las Piñas, Muntinlupa, Valenzuela, Navotas and Malabon all in Metro Manila; the cities of Cavite, Bacoor and Imus, and the municipalities of Kawit, Noveleta and Rosario, all in Cavite Province.

June 11, 2026 0 comment
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marikina

Muling itinampok ng Marikina City ang iconic na World’s Largest Shoes matapos itong maibalik at maayos mula sa mga pinsalang dulot ng paglipas ng panahon at kalamidad.

Ayon sa lungsod, higit pa sa restoration project ang pagbuhay sa higanteng sapatos dahil simbolo rin ito ng mayamang kasaysayan ng industriya ng sapatos sa Marikina at ng katatagan ng mga Marikenyo sa harap ng mga hamon.

June 9, 2026 0 comment
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Recognition highlights the company’s commitment to sustainability, education, wellness, and responsible citizenship

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SM Supermalls’ award-winning programs take center stage at the 20th Asia Pacific Tambuli Awards, bringing home four trophies for SM Green Movement, SM Book Nook, and SM Active Hub, alongside the CMO of the Year recognition for SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin.

MANILA, Philippines, June 6, 2026 — SM Supermalls earned multiple honors at the 20th Asia Pacific Tambuli Awards, reaffirming the company’s commitment to purpose-driven initiatives that create meaningful impact for communities across the country.

The company brought home four trophies for programs that champion sustainability, learning, wellness, and responsible citizenship. The awards recognized the impact of SM Green Movement, SM Book Nook, and SM Active Hub—initiatives designed to create positive change while enriching the experiences of millions of Filipinos who visit their most-loved SM Supermalls every day.

Through these initiatives, the company continues to advance environmental stewardship, promote lifelong learning, encourage active lifestyles, and strengthen community engagement.

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The impact behind the awards. Through SM Green Movement, SM Book Nook, and SM Active Hub, SM Supermalls continues to champion sustainability, education, and wellness—creating meaningful experiences and positive change for communities nationwide.

Adding to the milestone, SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin was named CMO of the Year, recognizing his leadership in advancing marketing initiatives that create both business value and positive social impact.

For San Agustin, the recognition reflects the collective effort behind every campaign and program, underscoring his belief that success is never the work of one person but of an entire team working toward a shared purpose.

“These recognitions belong to the entire team. They are the result of people coming together with a shared purpose: to create meaningful experiences and make a positive difference in the communities we serve,” he said.

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The CMO of the Year and Chief Marketing Officer of the Decade trophies were awarded to SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin at the 20th Asia Pacific Tambuli Awards, recognizing leadership in advancing purpose-driven marketing and creating positive impact for communities.

The Asia Pacific Tambuli Awards honors brands, organizations, and leaders that demonstrate the power of purpose-driven marketing while creating positive social change. The recognition affirms SM Supermalls’ belief that meaningful impact is created when business objectives are aligned with the needs of the communities it serves.

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About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

June 8, 2026 0 comment
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