Whether it’s celebrating birthday parties, bonding over Kids Meal toys, or simply sharing everyday meals with loved ones, Jollibee has continuously brought joy to the lives of generations of Filipinos.
But more than being a source of joy, Jollibee also hopes to be a partner of Filipino families in raising the next generation–shaping not just joyful kids, but kids with good character. The brand recognizes that in a fast-paced and ever-changing digital world, it is now more important than ever for kids to be grounded on values that will guide their choices and actions as they grow up.
This is why from serving the usual value meals, Jollibee is happy to introduce its very own Kids Values Meals–an offering designed to make learning values more joyful, engaging, and rewarding for Filipino families.
The limited-time offering was officially revealed at a special event held at Museo Pambata on August 5, where media, students, educators, and special guests, including DepEd Secretary Sonny Angara, gathered for an afternoon of joyful stories and activities–all aimed towards promoting good values. Jollibee ambassadors Iya Villania-Arellano, Drew Arellano, and their children, Primo, Leon, and Alana also joined in the festivities and delighted guests with a live storytelling session.
Each Kids Values Meal comes with your favorite Jollibee food, an entertaining values storybook created in partnership with award-winning children’s book publisher Adarna House, a fun activity to apply the value they’ve learned, and a sticker badge that parents can give as a reward to their kids after living out their learnings. Five different books are available, each one highlighting a core Filipino value:
- Honesty in Ang Bola ng Katotohanan.
- Respect in Ang Hari ng Palaruan.
- Generosity in Ang Pinakamasayang Pista.
- Responsibility in Ang Naghihintay na Homework.
- Compassion for Nature in Mga Kaibigan ng Kalikasan
“We believe that even the simplest moments like enjoying a Kids Meal can be opportunities to teach, to bond and to build character,” said Dorothy Dee-Ching, Jollibee’s Vice President for Marketing. “This project is a reflection of Jollibee’s deeper mission – to be more than just a source of joyful meals, but a partner to Filipino families in raising the next generation,” she added.
For every purchase of the Jollibee Kids Values Meal, PHP 5 goes to the Jollibee Group Foundation’s Classroom Building Project, which aims to donate Joy Learning Centers in different locations nationwide by 2028. Jollibee and Adarna House will also be donating 10,000 complete sets of the Values Meals to schools across the country, in partnership with the Department of Education. This is the brand’s small way of giving back and bringing the joy of learning to more communities.
“This is a beautiful example of how public-private partnerships can promote both learning and social good,” said DepEd Secretary Sonny Angara. “The books enrich our children’s moral development, and the proceeds help build real classrooms where more children can learn and grow.”
Known for its commitment to culturally rooted and value-oriented stories, Adarna House ensures that the content of the Values Books resonates with Filipino children and supports learning in both home and school environments.
“We are proud to contribute stories that reflect Filipino values and experiences,” said Ani Almario, Vice President for Product Development. “When values are introduced through relatable narratives, they become more meaningful and easier to remember,” she added.
Whether it’s learning to be honest, responsible, generous, how to show respect, or care for the environment, the Jollibee invites families to turn mealtimes into joyful opportunities to learn values with their new Kids Values Meals! Available in all Jollibee stores nationwide from August 7, 2025- September 30, 2025.
