FEATURES

SM Supermalls welcomes a dynamic lineup of first-in-Cebu brands. From elevated daily essentials to iconic beauty names, Cebuanos can now enjoy world-class experiences without leaving the city.

“This new wave of lifestyle and beauty brands reflects our commitment to delivering world-class experiences that uplift everyday living for Cebuanos,” said SM Supermalls President Steven T. Tan. “We are proud to bring globally loved names closer to home, and redefine what’s possible in malling.”

First in lifestyle: Discover new everyday essentials

SM Seaside City Cebu and SM City Cebu are ushering in these lifestyle brands that blend practicality with global flair.

Discover playful finds and everyday essentials at Flying Tiger Copenhagen.

• Flying Tiger Copenhagen (SM Seaside City Cebu) – Quirky Scandinavian designs and everyday treasures, now in Cebu.

Gear up for your next adventure with Decathlon, now open at SM City Cebu.

• Decathlon (SM City Cebu) – High-quality sports and outdoor gear for over 80 sports, first in Cebu.

Experience the future of technology at Dyson’s first in-line Cebu store.

• Dyson (SM City Cebu) - Innovative home technology and beauty tools, with the brand’s first in-line store in Cebu.

First in beauty: Your world-class favorites, now closer to home

SM City Cebu is now home to some of the world’s most iconic beauty brands — each opening their first SM Supermalls location in Cebu.

Find your beauty must-haves from Estée Lauder at SM City Cebu.

• Estée Lauder – Timeless beauty essentials from the globally renowned brand.

Elevate your natural glow with Bobbi Brown’s makeup collection.

• Bobbi Brown – Effortless beauty for the modern Cebuanos.

Embrace luxury with Jo Malone London’s bespoke fragrances.

• Jo Malone London – Signature scents and elegant gifts from Britain’s iconic fragrance house.

Discover Clinique’s trusted skin care innovations at SM City Cebu.

• Clinique - Dermatologist-developed skin care, makeup, and fragrances.

Skincare meets science with Kiehl’s.

• Kiehl’s - Pharmacy-born skincare favorites, now open for Cebuanos.

A city that deserves the best

SM Supermalls has long pioneered what’s next for Cebuanos. With these newest lifestyle and beauty additions, SM once again reaffirms its role to bring the world to Cebu and create a lifestyle that feels uniquely Cebuano—vibrant, world-class, and always first.

Visit SM Seaside City Cebu, SM City Cebu, and SM J Mall today and experience a new era of everyday living.

For updates, follow @smsupermalls on social media or visit www.smsupermalls.com.

For most, watching a movie is an everyday treat. But for those with visual impairments, it’s often an experience left out of reach. Led by Project ADAM (Audio Description Awareness Movement), SM Cares, SM Cinema, GMA Pictures, GMA Public Affairs, and Hit Productions Inc., with support from The Nippon Foundation, Overbrook School for the Blind, CBM Global, ICEVI, Beneficent Technology, Inc. (Bookshare) and Quantum Post, families and individuals across the country are discovering the magic of the movies—together.

SM Cinema at SM City Calamba is filled with heart warming applause and positive vibes during the ‘Movies for the Blind’ screening.

As part of SM Supermalls’ ongoing commitment to accessibility and inclusion, SM malls have begun hosting audio-described film screenings specially designed for persons who are blind or visually impaired. These unique screenings include narrated descriptions of scenes, settings, and actions, allowing all moviegoers to share in the full experience.

For many attendees, the program is more than just entertainment—it’s a moment of connection, belonging, and joy. Parents have shared how this initiative makes their children feel seen, valued, and included. Teachers and caregivers say it gives their students a rare opportunity to participate equally in something as simple—but meaningful—as a trip to the cinema.

“This is more than just a film screening—it’s a movement,” says Project ADAM Convenor Ronnel del Rio. “We’re paving the way for a future where accessibility in media is the norm, not the exception.” Project ADAM is also pushing for legislation to make Audio Description a standard feature in Filipino films, ensuring equal access to entertainment for all.

The screenings are part of SM Cares’ year-round efforts to make public spaces more inclusive. A culminating event will be held at SM Megamall in August 2 in celebration of White Cane Safety Day, recognizing the rights and dignity of persons with visual impairment.

“Movies for the Blind is a reminder that inclusion starts with empathy—by opening our spaces, we open hearts,” said Engr. Bien C. Mateo, SM Cares Program Director for Disability Affairs. “With this new innovative way of presenting movies to our audiences, we hope to increase accessibility and touch even more lives through the wonders of cinema and storytelling,” added Engr. Bien C. Mateo.

Through programs like this, SM continues to show that every mall can be a safe, welcoming space for all—regardless of ability.

For more information about ‘Movies for the Blind’ and other inclusivity programs, visit SM Cares’ official website or follow them on social media.

In a powerful show of unity and purpose this Labor Day, SM Supermalls once again proved its commitment to Filipino workers by hosting one of the largest simultaneous job fair events in the country. Held across 20 SM malls and locations nationwide on May 1, the 2025 Job Fairs created life-changing opportunities for thousands of job seekers.

President Ferdinand “Bongbong” Marcos Jr. delivers the keynote message at the Labor Day Job Fair main event at the SMX Convention Center Manila last May 1, 2025.

Connecting job seekers to employment opportunities

The Labor Day job fairs drew a significant number of participants, with 14,864 job seekers in attendance and 2,091 successfully hired on the spot. This reaffirms the vital role SM Supermalls plays in national employment efforts.

A large crowd fills SM City Bacolod as job applicants explore opportunities at the May 1 Job Fair.

The nationwide SM job fair results in 2,091 on-the-spot hires, and several of these successful applicants pose for a photograph with President Ferdinand “Bongbong” Marcos Jr., Department of Labor and Employment (DOLE) Secretary Bienvenido Laguesma, Technical Education and Skills Development Authority (TESDA) Secretary Kiko Benitez, and Department of Health (DOH) Secretary Dr. Ted Herbosa.

SM City Cabanatuan celebrates instant success as career seekers are hired on the spot.

An employment seeker displays their “Hired on the Spot” moment at SM City Tuguegarao.

An SM Supermalls representative engages with a job candidate at SM City Sto. Tomas.

Renewal of partnership with Jobstreet by SEEK

SM renewed its strategic partnership with Jobstreet by SEEK, one of the leading digital employment platforms in the country. The continued collaboration strengthens both physical and online recruitment channels, helping connect more Filipinos to the jobs they deserve.

Stories from the ground: Real lives, real impact 

Across the 20 participating SM malls and venues, heartwarming success stories emerged. From first-time job hunters who landed their dream roles to new opportunities, the on-ground atmosphere was electric with hope. 

“Mabilis ang process ng Job Fair, at saka lahat andito na. Yung mga requirements na kailangan sa paghahanap ng trabaho, nandito na. Malaking bagay po ‘yun,” said a hired-on-the-spot room attendant.

Partners praised the seamless logistics, heavy foot traffic, and presence of government booths from the Social Security System (SSS), Philippine Health Insurance Corporation (PhilHealth), and Pag-IBIG, making the process smoother for both applicants and recruiters.

Government booths provide on-site support, streamlining the application process for both job searchers and recruiters.

More opportunities ahead: May Job Fair series continues

The momentum continues with weekly job fairs lined up across SM Supermalls. Everyone is invited to take their shot at meaningful employment, especially at the SM Group Exclusive Job Fair on May 29 at SM City Dasmariñas. Here’s the full May schedule:

• May 22 – SM City Lucena
• May 29 – SM Group Exclusive Job Fair at SM City Dasmariñas
• May 30 – SM City Trece Martires

Hopeful applicants browse job listings at SM City Davao.

SM Supermalls: Driving employment, empowering communities

With every job fair, SM Supermalls strengthens its role as a catalyst for economic empowerment, community development, and sustainable livelihood. Don’t miss your next opportunity—your future starts here.

A job hunter delves into various roles at the SM Labor Day Job Fair at the SMX Convention Center Manila.

An SM team member at the SM City Roxas Job Fair guides community members through the application process.

About SM Supermalls 

SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines’ leading developer, operator, and owner of world-class malls. SM Supermalls is dedicated to fostering sustainable and community-centric developments. Through initiatives like job fairs, SM Supermalls continues to play a pivotal role in nation-building, offering opportunities that transform lives and contribute to the well-being of Filipino communities. 

MANILA, PHILIPPINES – Cyberzone, the Philippines’ leading technology and lifestyle hub, together with itel Mobile (“itel”), sets foot in the digital space for an Unstoppable Power Challenge smartphone giveaway. This also officially launches the all-new itel Power70 featuring a 10,000mAh Mega Battery paired with a 4,000mAh Charging Case—delivering unmatched endurance.

“At Cyberzone, we are at the forefront of empowering today’s digital generation with tech that truly keeps up with their pace. Partnering with itel Mobile for the Unstoppable Power Challenge reflects our shared commitment to making powerful, practical technology accessible to all. The itel Power70, with its massive battery life and value-packed features, is exactly the kind of innovation our Gen Z and Millennial shoppers are looking for”, says Mr. Patrick G. Pacla, Operations and Marketing (Sponsorship and Cyberzone), SM Supermalls.

This two-week campaign empowers Gen Zs and Millennials who crave long-lasting, budget-friendly tech, which they can easily find in nearly 30 itel stores at Cyberzone nationwide.

It’s so easy to get a chance to win an itel Power70 (8+ 128GB) worth Php4,599 each with these simple steps: 

1. Like and follow itel Mobile Philippines and SM Cyberzone on Facebook.
2. Upload a photo or a meme-style graphic on your profile (Must be set in public for verification).
3. Also post your entry in our comment section including your creative answer to: 

• “Paano magiging UNSTOPPABLE ang araw mo gamit ang 10,000mAh battery ng itel Power70?”

• Include the hashtags #UnstoppableitelPower70 and #GotITAtCyberzone – then tag @itelPhilippines and @SMCyberzone.

Mark these dates: On May 20, 2025, five (5) winners will be picked based on these criteria: Creativity, Brand Relevance, and Engagement. The campaign runs from May 1 to May 15, 2025 only.

“We believe in creating technology that empowers everyday moments—and the itel Power70 is built to do just that. With its groundbreaking 10,000mAh battery combo, we’re giving young Filipinos the power to stay connected, inspired, and unstoppable all day long. Through this exciting partnership with Cyberzone, we’re inviting our vibrant community to unleash their creativity, show us how they power through the day, and stand a chance to win a smartphone that’s made to match their hustle”, affirms Mr. Johnson Dequilla, Marketing Manager, itel Mobile Philippines. 

itel stores can be found in Cyberzone at select SM Supermalls:

SM MALL OF ASIA
SM CITY BACOOR
SM CITY BF PARANAQUE
SM CITY BICUTAN
SM CITY CALAMBA
SM CITY CEBU
SM CITY CLARK
SM CITY COMPLEX NORTH EDSA
SM CITY DAET
SM CITY DASMARINAS
SM CITY FAIRVIEW
SM CITY LIPA
SM CITY LUCENA
SM CITY MANILA
SM CITY MARIKINA
SM CITY MARILAO
SM CITY NAGA
SM CITY PAMPANGA
SM CITY PUERTO PRINCESA
SM CITY SAN JOSE DEL MONTE
SM CITY SANTA ROSA
SM CITY STO TOMAS
SM CITY TARLAC
SM CITY TAYTAY
SM CITY TELABASTAGAN
SM CITY TUGUEGARAO
SM CENTER LEMERY
SM CENTER MUNTINLUPA
SM CENTER PULILAN

For all things gaming, tech, and everything in between, you #GotItAtCyberzone. Follow SM Cyberzone on  Facebook, Instagram, and TikTok, or visit www.smcyberzone.com for updates, schedules, and more. And remember — when it comes to Top Brands, Big Deals, and Legit XPs, you’ll always #GotItAtCyberzone.

More about the itel Power 70

Power Redefined experience with the Power70, featuring a 10,000mAh Mega Battery paired with a 4,000mAh Charging Case—delivering unmatched endurance. Enjoy seamless performance with up to 256GB ROM + 8GB RAM, a 6.67″ HD+ Sunlight Display for clear visuals even under bright conditions, and an IP54 rating for protection against dust and water splashes.

Power70 is paired with the new itel O20 and BudsNeo—the perfect companions for an elevated digital lifestyle. The itel O20 features an AI-Powered WatchFace with customizable designs, a 2.04” HD Display with IP68 water resistance. Meanwhile, the BudsNeo delivers an immersive audio experience with a 14mm dynamic driver and an impressive 25-hour battery life for all-day entertainment.

Mega Battery: Engineered for Endurance

At the heart of the [Product Name] lies its revolutionary 10000mAh Mega Battery—designed to power your devices for days on a single charge. Paired with a 6000mAh internal battery and a 4000mAh charging case, this trio delivers unmatched longevity, ensuring you stay connected and powered through even the busiest schedules.

Why It Stands Out:

• 4-Year Battery Health Guarantee: Industry-leading promise—retains >80% capacity after 1600 cycles (4+ years of daily use!).
• Bypass Charging Tech + Overnight Protection: Safeguards against overcharging, heat, and voltage spikes for worry-free overnight use.
• 18W Fast & Smart Charging: Juices up devices at lightning speed while optimizing energy flow.

“Kawaii Craze” will run until May 2 at SM City Fairview.

Dive into a world of color and charm with “Kawaii Craze,” the cutest and biggest summer trinket market in northern Metro Manila, at The Atrium of SM City Fairview until May 2.  

“Kawaii Craze” is a summer market for all ‘anik-anik’ lovers. 

Anik-anik galore!

Heal your inner child and explore the dazzling selection of trinkets or ‘anik-anik’ from beloved brands like Coolectzone, Tickles, Station by SM, Toy Kingdom, SM Store, Pastel Baby, Art Monster, Blue Magic, Co. The Collectibles, and Tom’s World.

Step into a colorful adventure with exciting activities and zones including:

Activities:

Create your own charms!

#SMBearSquad Takeover: Cuddle up and meet the squad of adorable bears (April 30)

Lullaby Lane: Sway to the sweet tunes of charming buskers (May 1, 2 pm to 5 pm)

Stamp Quest: Collect stamps and win awesome giveaways 

Charm Workshop: Design, create, and bring your charm ideas to life (May 2, 4 pm)

Zones:

The Keychain Library at “Kawaii Craze.”

The Giant Bear: Take a photo with the ultimate star of “Kawaii Craze”

The Funky Mirror Wall: Snap fun, Insta-worthy photos.

The Keychain Library: Swap a keychain or leave one to brighten someone else’s day.

DIY Corners: Craft personalized friendship bracelets and charms at the DIY station.

Catch-a-Cutie: Try your luck at winning adorable plushies from claw machines.

Choose from a colorful selection of plushies and trinkets.

Do not miss out on this delightful celebration of color and creativity! Head to SM City Fairview and let your inner child shine.

For more information, follow the official social media accounts of SM City Fairview and visit www.smsupermalls.com. 

Champion pickleball pro Lauren Mercado at the pickleball court in SM City Bicutan.

Get ready to serve, rally, and score—pickleball is taking over SM Supermalls! As part of the SM Active Hub initiative, SM Sports and Leisure Center (SLC) brings permanent pickleball courts to three major malls: SM City Sta. Mesa, SM City Bicutan, and SM City Marikina.

Players exchange high-fives on the pickleball court at SM City Marikina.

Pickleball enthusiasts engage in a friendly game at SM City Sta. Mesa.

This exciting addition gives families, friends, and sports enthusiasts a new and fun way to stay active this summer. Visitors can enjoy four courts per mall, designed for both beginners and seasoned players. SM City Sta. Mesa’s courts are located at the Roof Deck, open from 1 PM to 10 PM; SM City Bicutan’s are at the 3rd Level Parking, New Wing, operating from 2 PM to 11 PM; and SM City Marikina’s are at the 3rd Level, open from 10 AM to 10 PM.

Intense pickleball match underway at SM City Bicutan’s court.

Players shake hands over the net at the pickleball court in SM City Sta. Mesa.

With the courts now open, visitors can enjoy dedicated spaces to accommodate the growing pickleball community. To make the courts accessible to everyone, SM Supermalls has set affordable rates: ₱450 per hour for Court Rental, and ₱250 per head for Open Play. Open Play schedules are from 4 PM to 7 PM and 7 PM to 10 PM at SM City Marikina and SM City Sta Mesa, and from 5 PM to 8 PM and 8 PM to 11 PM at SM City Bicutan.

Players can book their slots via SM Tickets or by walking in at their preferred SM Mall. For inquiries, contact paloopickleball@yahoo.com or reach out to:

SM City Sta. Mesa – 09274182211

SM City Bicutan –  09946486937

SM City Marikina – (via email only: paloopickleball@yahoo.com) 

Download the SM Malls Online app to register for the SM Active Hub, stay updated on upcoming events, and unlock exclusive perks and offers from tenants across the nation. By joining, you’ll also be part of the exciting sports revolution happening right here in the Philippines.

So, grab your gear, rally your friends, and discover the exhilarating world of pickleball at SM Supermalls this summer! Follow @smsupermalls on social media to stay in the loop for more thrilling sport and active lifestyle events coming your way.

On Day 2, Natalie dropped by Jollibee Abulug Cagayan, the brand’s 1300th store in the Philippines.

Jollibee is a proud partner of ultramarathon runner and Guinness World Record holder Natalie Dau as she sets another record and travels 1000 km across the Philippines by foot, passing by iconic landmarks, interacting with communities, and doing charity activities along the way.

Project 1000 in the Philippines is Natalie’s second 1000 km ultramarathon, following her successful run throughout Thailand, Malaysia, and Singapore last year. More than just an athletic feat, the project aims to raise awareness and support for various charities dedicated to empowering women and girls, making it not just a test of endurance, but also a run for a cause.

Everyone’s best friend Jollibee joined Natalie as she kicked off the run last April 21 in Santa Ana, Cagayan. Several branches across North Luzon have also served as quick stops for Natalie and her team, who all enjoyed their jolly favorites. On Day 5, the Project 1000 team had a heartwarming stop at Jollibee Narvacan in Ilocos Norte, as students from Ta-yac Elementary School experienced a special Jollibee Kids Party.

“I want you to experience a fun party that only Jollibee can offer. I hope you enjoy all the great food and have a fun day,” Natalie shared with the children during the celebration.

This special Jollibee Kids Party included fun games and a special performance from Jollibee and Hetty, which got Natalie and the kids very excited about. Loot bags and exciting prizes were also given away, bringing ultimate joy to students that participated.

“We’re delighted to partner with Natalie for Project 1000, as we have always sought to support initiatives that align with our values. This partnership allows us not only to continue bringing joy to underserved communities, but also celebrate resilience and determination, and the power of working together to create a positive impact in the community,” shared Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines.

Over the next few days, Natalie will continue her journey through Zambales and Bulacan, with her final stop being  Jollibee’s 1000th milestone store in Triangle Drive, Bonifacio Global City, Taguig.

Just like Natalie, Jollibee is committed to spreading joy and inspiration to communities across the country. Through this meaningful partnership, every kilometer of Natalie’s run becomes a celebration of resilience, purpose, and joy.

Jollibee and Natalie Dau (middle) hosted a special Jollibee Kids Party for Ta-yac Elementary School students for Project 1000’s Day 5 stop.

The Jollibee mascot joined Natalie as she kicked off her 1000 km run last April 21 in Santa Ana, Cagayan.

Umabot na sa halos sampung libong kilo o 10 toneladang basura ang nakolekta sa pinagsamang underwater at coastal cleanup drive na scubasurero sa Toledo City, Cebu mula nang ito’y ilunsad.

Ngayong araw, muling nagtipon ang mahigit isandaan at limampung volunteers para sa isa pang malawakang paglilinis.

Sama-sama nilang sinuyod ang mababaw at malalim na bahagi ng karagatan sa tañon strait na isa sa mga pangunahing biodiversity corridor sa bansa.

Pinangungunahan ng Therma Visayas Incorporated (TVI), isang subsidiary ng Aboitizpower, ang scubasurero bilang bahagi ng kanilang tungkulin na pangalagaan ang kalikasan sa kanilang host community.

Ayon sa Vice President for Facilities in Visayas ng Aboitiz Power na si Noel Cabahug, kitang-kita ang positibong epekto ng mga clean up drive dahil sa taun-taong pagbaba ng dami ng basurang kanilang nakokolekta.

Patunay aniya ito na unti-unti nang natutupad ng programa ang layuning maalis ang mga basurang nagdudulot ng panganib sa yamang dagat.

Nagsimula ang scubasurero noong 2022 nang may ilang diving enthusiasts mula sa TVI na nakadiskubre ng ibat ibang basura tulad ng plastic waste na nakakalat sa seabed at ocean floor na nakapalibot sa kanilang planta.