FEATURES

How the Felicidad T. Sy Foundation Brings Faith Closer to Communities

Chapel of the Most Holy Rosary, SM Makati.

As Holy Week approaches, many Filipino families turn to prayer, reflection, and acts of devotion. During this time, access to spaces for worship becomes even more meaningful. The Felicidad T. Sy Foundation, Inc. (FTSFI) helps make that possible.

 FTSFI was founded to bring the Catholic faith closer to Filipino families. Inspired by the belief that faith is central to daily life, the foundation supports the spiritual needs of communities by building, restoring, and maintaining churches and chapels across the country.

This mission continues the legacy of SM Group matriarch Felicidad T. Sy, whose deep devotion to the Church shaped the foundation’s vision. She believed that prayer should be part of everyday life—and within reach of everyone.

That belief has taken shape in many ways: chapels inside malls, places of worship near busy roads, and quiet sanctuaries in growing neighborhoods. These spaces offer people a moment to pause, reflect, and reconnect—no matter how hectic life gets.

Whether you are observing Holy Week traditions or simply seeking quiet time for reflection, here are several churches and chapels across the Philippines supported by FTSFI:

• San Pedro Calungsod Chapel, Cebu City
• San Pedro Calungsod Chapel, SM Aura, Taguig
• Cross Tower, Cebu
• Our Lady of the Miraculous Medal Chapel, Hen. Uno, Cavite
• Mary the Queen Chapel, Jaro, Iloilo
• Mary the Queen Chapel, Tacloban
• John Mary Vianney Center for Priests
• Our Lady of the Most Holy Rosary Chapel, SM North EDSA
• Our Lady of the Most Holy Rosary Chapel, SM Grand Central
• Our Lady of the Most Holy Rosary Chapel, SM Store Makati
• Chapel of the Eucharistic Lord, SM Megamall
• Holy Family of Nazareth Chapel, NU-NS High School
• Shrine of Jesus, the Way, the Truth, and the Life, beside SMX Convention Center, Pasay City

Each of these places of prayer stand as a reminder that faith can enriched in everyday places. Whether inside malls or near busy thoroughfares, these chapels give people a place to pause, reflect, and reconnect to their faith.

Archdiocesan Shrine of Jesus – the Way, the Truth, and the Life, MOA Complex, Pasay City

Chapel of our Lady of the Most Holy Rosary, SM Grand Central, Caloocan City

For the Felicidad T. Sy Foundation, it’s not just about building chapels. It’s about supporting a way of life where faith is present—on ordinary days as much as holy ones. Everyone deserves a space to pray, reflect, or simply breathe.

For many Filipinos, these chapels are that space.

MANILA, Philippines –– Uratex, the country’s leading foam manufacturer and sleep solutions provider, reaffirmed its commitment to product quality, operational excellence, and enduring customer trust through a full-day showcase of its flagship facility in Plaridel, Bulacan, and a culminating celebration at RONAC Living Gallery in Mandaluyong. The event themed “Tried, Tested, Trusted” marks the brand’s 17th consecutive Trusted Brand Award from Reader’s Digest.

The campaign reinforces Uratex’s position as the country’s leading manufacturer of mattresses and foam products, emphasizing that trust is earned not only through brand longevity but through consistent, everyday execution across systems, teams, and customer touchpoints.

“Being recognized as a Trusted Brand for 17 years is a meaningful affirmation for us,” said Ms. Peachy Medina, managing director of Uratex. “Trust is something that’s earned, and we believe it’s built through how we serve people—whether it’s through the products we make, the service we give, or the promises we keep.”

Now in its 57th year, Uratex continues to be a household name known for innovation, comfort, and durability. The “Tried, Tested, Trusted” event draws attention to the brand’s core values and its long-standing promise of reliability to Filipino families and institutions.

“For over five decades, we’ve stood by our customers through comfort, quality, and care,” said Mrs. Natividad Cheng, chief executive officer of Uratex. “Trust is something we earn every night. And we are grateful that we continue to be a brand Filipinos can rely on.”

The Reader’s Digest Trusted Brand Awards are based on consumer surveys conducted across multiple countries in Asia, measuring perceptions of brand trust, quality, value, and intent to purchase. Uratex has received the Platinum Most Trusted Brand Award in the mattress category for 17 consecutive years.

A closer look at Uratex operations

The day began with a walkthrough of Uratex’s largest and most technologically equipped facility in Plaridel. Operational since 2000 and spanning over 450,000 square meters, the site plays a major role in the company’s nationwide production and distribution.

Guests were led through each major zone of the plant, beginning with the foam block production area, where raw materials are blended with precision under strict quality protocols. From there, the group moved into the curing and cutting stations, where newly formed foam blocks are stabilized and shaped through automated systems designed to optimize yield and reduce material waste, respectively.

The fabrication, assembly and packaging areas showcased Uratex’s continuous improvements in process efficiency, particularly with the recent addition of automated mattress assembly lines in 2023. The automated systems support a higher production rate, ensure consistent bonding across various foam layers used in mattress configurations and deliver a seamless  flow.

Guests also visited the company’s in-house product testing and research area, where engineers and specialists conduct durability tests, density checks, and performance evaluations. These measures form a core part of the company’s quality assurance program and are aligned with ISO 9001:2015 standards.

Warehousing and delivery areas capped the tour with upgraded racking systems and organized loading zones supporting the smooth flow of finished goods across the country.

Throughout the walkthrough, Uratex representatives emphasized how the integration of lean manufacturing, automation, and real-time monitoring tools helps the company uphold both volume and quality benchmarks.

The facility employs over 500 workers, the majority of whom are part of plant operations. The rest support administration, engineering, warehousing, and quality assurance. Production is run in multiple shifts to meet national demand and support distribution across Luzon, Visayas, and Mindanao.

“This is our opportunity to express gratitude and to reaffirm what we stand for,” said Medina. “We may be known for our foams and mattresses, but more than that, we want to be known for being reliable—whether you’re a customer, a partner, or a team member.”

Uratex also confirmed ongoing expansion plans, including the development of its very own distribution center, aimed at increasing capacity and improving delivery service in key areas. Further details are expected to be shared in the coming years.

Celebrating partners and milestones

The Trusted Brand recognition took place at RONAC Lifestyle Center in Mandaluyong, where the company hosted a program centered on dialogue, recognition, and gratitude.

The event opened with a fireside chat featuring Mrs. Cheng, along with Mr. Eddie Gallor, executive vice president of automotive, and Mr. William Lee, executive vice president of furniture and bedding. Their discussion focused on Uratex’s approach to operational integrity, leadership, and brand longevity.

This was followed by a message from Medina, who discussed the values that drive the company’s direction and the importance of honoring the trust given by customers, partners, and communities.

Uratex also presented awards to its Most Trusted Partners, including the Philippine Orthopaedic Association and the Philippine Society of Sleep Medicine, for their continued collaboration in advancing better sleep health and standards.

The Reader’s Digest outlined the qualifications for the awards before the formal awarding of Uratex’s 17th Most Trusted Brand Award for the mattress category. Mrs. Cheng accepted the award on behalf of the company and delivered a heartfelt message.

“For over five decades, we have worked hard to serve Filipino families with quality and care. Receiving this award again is truly meaningful. It’s a reminder that our work makes a difference and that we must always stay worthy of the trust given to us,” she said.

Trust through execution

The “Tried, Tested, Trusted” event places Uratex’s operational backbone at the center of its messaging. With nearly six decades of consistent growth, the brand remains rooted in product quality, service reliability, and long-standing relationships with customers and communities.

Medina said that while awards and milestones are cause for celebration, the work continues every day on the business operations, factory floor, in distribution channels, and in homes across the country.

“What we do every day is really about helping people sleep better, live better, and trust that we’re here for the long run,” she said. “That trust is not something we take for granted—it’s what pushes us to do better, every day.”

Uratex enters 2025 with a renewed focus on manufacturing innovation, nationwide accessibility, and deepening its promise of trust for generations to come.

Passengers traveling through the Ninoy Aquino International Airport (NAIA) can now enjoy a seamless and stress-free airport transfer experience, thanks to the JoyRide Super Taxi Airport Edition service. Officially rolled out in December 2024, this next-generation airport transfer service is designed to eliminate long waits, complicated bookings, and last-minute ride uncertainties, ensuring travelers a convenient, reliable, and premium transportation experience.

With an initial fleet of 70 well-maintained, JoyRide-branded Toyota Veloz units and 150 professional drivers with customer service training, the Super Taxi Airport Edition is now stationed at NAIA Terminal 3, offering passengers instant access to airport transfers. A dedicated Super Taxi Airport Transfer Lounge is located at the NAIA Terminal 3 Arrivals area, allowing travelers to avail of a ride on the spot – no app, no waiting; just a quick and efficient ride to their destination.

Redefining Airport Transfers in the Philippines

In a recent press conference, JoyRide’s Senior Vice President for Corporate Affairs Noli Eala emphasized the company’s commitment to enhancing the mobility experience for Filipino travelers.

“We understand how stressful it can be for passengers to secure reliable airport transportation, especially during peak hours. With the JoyRide Super Taxi Airport Edition, we are setting a new standard for airport transfers – one that prioritizes efficiency, accessibility, and passenger comfort,” Eala said.

He added that the Super Taxi Airport Edition takes inspiration from leading international airports, where dedicated transfer services are readily available. “We want to provide the same level of convenience seen in top global airports. By ensuring that our vehicles and trained drivers are on-site and ready to go, passengers can finally say goodbye to the long queues and uncertainty of ride availability,” he explained.

Instant Rides, Premium Service

Unlike traditional taxis or app-based ride-hailing services, the Super Taxi Airport Edition offers walk-in passengers a guaranteed ride without needing to wait for driver matching. Customers simply visit the Super Taxi Airport Transfer Lounge at Terminal 3, where they will be welcomed by one of JoyRide’s Customer Service Assistants, receive an instant quote, and immediately be assigned a driver and a Super Taxi unit ready to take them to their destination. For those who prefer to plan ahead, JoyRide also offers a pre-booking option to and from NAIA Terminals 1, 2, and 3 via the JoyRide Superapp or website under its Hatid-Sundo Airport Rides service.

All Super Taxi Airport Edition drivers are uniformed and professionally trained to ensure passengers receive the highest level of service. Each ride is monitored in real-time via GPS tracking and dash cams, with a 24/7 concierge team overseeing operations for added safety and efficiency.

Strategic Expansion & Future Plans

The launch of the Super Taxi Airport Edition is part of JoyRide’s broader vision of enhancing mobility solutions for Filipinos. The company is working closely with the New NAIA Infrastructure Corporation (NNIC) to elevate passenger experience at the country’s primary gateway.

“This initiative reflects our commitment to supporting the modernization of NAIA and ensuring that travelers, both local and international, have access to a world-class airport transfer service,” Eala underscored.

Currently available at NAIA Terminal 3, JoyRide is awaiting NNIC’s approval for Super Taxi Airport Edition operations at Terminals 1 & 2. There are also discussions to introduce the service to other major airports across the country, reinforcing JoyRide’s role as a leader in the Philippine mobility sector.

A New Era in Philippine Mobility

As the country’s largest homegrown mobility superapp, JoyRide is at the forefront of the evolution of transportation services in the Philippines. From motorcycle taxis and private car services to parcel delivery and bus ticketing, JoyRide continues to innovate and provide Filipinos with safer, more convenient, and affordable mobility solutions that suit their specific needs.

“At JoyRide, our mission is to make everyday travel simpler, more accessible, and stress-free,” Eala added. “The Super Taxi Airport Edition is just one of the many services and innovations aligned with our #SafeKaSaJoyRide campaign,” he concluded.

For more details on the Super Taxi Airport Edition, passengers can visit the Super Taxi Airport Transfer Lounge at NAIA Terminal 3 or pre-book their rides to and from NAIA Terminals 1, 2, and 3 via the JoyRide Superapp or joyride.com.ph.

Artist’s perspective of the Sisters of Mary School-Adlas Felicidad Sy Hall Digital Transformation Center.

The Sisters of Mary School celebrated a topping-off ceremony for its Digital Transformation Center in Silang, Cavite, on Sunday, March 23, 2025. This event marks the completion of the building’s structural framework.

The construction of the facility, named the Felicidad Sy Hall-Digital Transformation Center, is a collaboration between the Felicidad T. Sy Foundation Inc. (FTSFI), Fr. Al’s Children Foundation, Inc. (FACFI), and the Sisters of Mary School.

The center will facilitate Technical-Vocational Education and Training (TVET) initiatives, incorporating digital resources, software training labs, and workstations. Its goal is to provide training that aligns with industry requirements, equipping students for careers in digital and technology-oriented sectors.

The institution expects the center to expand job opportunities for students, increase self-reliance, and support economic growth by producing skilled graduates for the workforce or entrepreneurial ventures. The Digital Transformation Center is part of the school’s efforts to improve education and training opportunities for students entering the job market.

“As we look up at this nearly completed structure, let us also look forward—to the many dreams that will be realized, the potential that will be unlocked, and the futures that will be built within these walls. This center is a testament to our collective belief in the power of education and the impact of investing in people’s futures,” FTSFI executive director Imelda Elido said during the ceremony.

The symbolic topping of ceremony was attended by FTSFI executive director Imelda Elido, SM Foundation education programs executive director Linda Atayde, and Ms. Virginia Yap. (2^nd, 8^th, and 9^th from left). Joining the event were Sisters of Mary vicar general Sr. Maria Cho (5^th from left), SM; Sisters of Mary treasurer general, Sr. Gemma Kim, SM; Sisters of Mary, Girlstown local superiors Sr.  Maureen Antido, SM and Sr. Laressa Morasa, SM; Sisters of Mary, School principal Sr. Mylene Arambulo, SM, Sisters of Mary School Boystown principal Sr. Imelda Inssalad, SM, and Fr. Al’s Children Foundation., treasurer and COO Sr. Teresita A. Sumalabe, SM Foundation executive director Debbie Sy, SM Foundation SAVP for Scholarship Program Eleonor Lansang, Atty. Corazon Morando, SM Investments’ VP for securities Judith Balderrama, Asst. Manager Jenalyn Quintana-Jovena, and other social good partners.

The SM Book Nook Reading Festival, held on January 31, 2025, at the Book Nook in SM Aura, drew 500 book lovers of all ages for a dynamic celebration of Filipino literature and creativity. From engaging author meet-and-greets to lively performances and informative workshops, the festival offered a rich array of literary experiences.

(L-R): SM Cares Assistant Vice President Richard A. Caluyo, SM Book Nook Reading Festival co-organizer and BookShelfPH co-founder Monette Quiogue, and SM Aura Regional Operations Head Stephanie Co 

Interactive storytelling and inspiration

One of the festival’s highlights was the launch of SM Book Nook’s innovative “Pass the Plot” board. This interactive activity encouraged participants to co-create a story, sentence by sentence, showcasing their collective creativity.

The “Pass the Plot” board at the SM Book Nook Reading Festival ignites collaborative storytelling, inviting participants to build a narrative sentence by sentence.

A major highlight of the event was the presence of renowned literary personalities such as National Artist for Literature Virgilio Almario (Rio Alma), Dean Tony Laviña, Hans Pieter Arao, and Jayson Fajardo. Attendees had the unique opportunity to connect with these esteemed authors, get their books signed, and engage in insightful conversations. The festival also showcased emerging talent, with popular independent authors like Therese Villarante-Langit connecting with readers and sharing their work.

National Artist for Literature Virgilio Almario (Rio Alma) inspires readers and shares his literary journey at the SM Book Nook Reading Festival at SM Aura.

A celebration of community and shared passion

A heartwarming moment unfolded when publishers and authors united for a meaningful cause—donating books to the SM Book Nook. This symbolic gesture underscored the collective mission of promoting a culture of reading and knowledge-sharing.

Authors and publishers, with SM Book Nook pioneer Shereen Sy (8th from right), unite to donate books at the SM Book Nook Reading Festival, promoting a love of reading.

Engaging activities for all ages

The festival buzzed with activity throughout the day. Attendees participated in fun quiz games, delved into historical fiction readings, and engaged in thought-provoking book club discussions. Spoken word poetry performances by teens and young adults added a contemporary flair, while a session on zines with BBZ offered a glimpse into the world of independent publishing. Publishers like Bookshelf PH, Grana Books, and Aklat Alamid showcased their latest titles, and a special session on copyright law provided valuable information for aspiring authors.

The audience is enthralled as author Bambi Rodriguez reads from her latest work.

The SM Book Nook Reading Festival proved to be more than just a book event. It was a lively community gathering, a celebration of Filipino storytelling, and a source of inspiration for both established and aspiring writers.

For more information about SM’s community programs and how you can get involved, visit: https://www.smsupermalls.com/smcares/.

The United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, a leading resilience network in the country, held its first annual general meeting for 2025 on January 27 at the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex. With a growing membership of 156 private sector companies, civil society groups, non-governmental organizations (NGOs), and academic institutions, ARISE Philippines is poised to significantly impact disaster resilience efforts nationwide.

Multi-sector representatives attend ARISE Philippines’ first Annual General Assembly in 2025.

Under the theme “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” the meeting was grounded in the words “Innovate, Integrate, and Elevate,” urging members to embrace new approaches, collaborate across sectors, and raise the bar for disaster resilience standards. 

ARISE Philippines Board Members (from left): Dr. Ma. Teresita Medado, Sylvestre Barrameda Jr., Austere Panadero, ARISE Philippines Co-Chair Engr. Liza Silerio, ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, Raymond Rufino, and Michael Rellosa (not in photo: Rosemarie Rafael and Jessica Bianca Sy)

The Co-Chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role in promoting community resilience and sustainable progress. For the public sector, Office of Civil Defense Undersecretary Ariel Nepomuceno emphasized the importance of engineering solutions in disaster preparedness and highlighted the critical role of committed private sector leaders in building a more resilient nation. 

Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. “I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.”

Member companies pledge their participation in ARISE Philippines’ seven new programs.

ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, ret., was present to bolster the local network and guarantee its support to the international alliance. A highlight of the meeting was the unveiling of seven ARISE Philippines Materials and Knowledge products by the ARISE Board of Directors. These resources are designed to support members in implementing resilience-building initiatives. The meeting also included a call to action for members to actively participate in seven new programs to be initiated this year.

Mr. Hans Sy, ARISE Philippines Chairperson for the Private Sector, addresses members and observers.

In his closing remarks, ARISE Philippines Chairperson for the Private Sector Mr. Hans Sy rallied the assembled members and observers, emphasizing the importance of unity, collaboration, and action. He urged everyone to work together to “co-create bridges for resilience,” promoting a stronger and more resilient Philippines for the next generations. 

SM Prime Holdings serves as the secretariat office of the ARISE Philippines network to advocate a culture of business resilience against natural and man-made hazards. For more information, visit www.arise.ph or email secretariat@arise.ph.  

Most women, if not all, are known multitaskers. Even in the business world, women entrepreneurs tend to juggle multiple roles while running a business. Wearing multiple hats – from marketing and customer service to operations – is no easy feat for ladies, especially without the right support system.

Fortunately, a reliable on-demand delivery partner like Lalamove can help women-led businesses like Common Room get the job done, whether it’s having multiple bookings at the same time, booking multiple drop-offs in one order, or needing a multitude of delivery vehicles.

Delivering creativity

This Women’s Month, Lalamove has partnered with Common Room to support the local women crafters and women-led brands they house. Common Room, which was founded by women, is a collaborative space that houses over 300 local crafters and brands, offering a multitude of handmade creative curiosities for treasure hunters and craft collectors.

Common Room’s women entrepreneurs say they appreciate Lalamove’s affordable services.

Lala De Leon, a perfumer and all-around crafter from Simoy ng Haraya said, “Lalamove is my go-to for rush orders. Some buyers just need the items now and I’m happy to make it happen.”

Simoy ng Haraya aims to capture the essence of Filipino culture, lifestyle, and traditions through scents.

Cai Sio, a multi-tasking mom, from Paper Chic Studio highlighted Lalamove’s convenient payment options.

“My favorite feature is the Lalamove Wallet! I like the convenience of cashless transactions plus the discounts when I top-up,” she said.

Patricia Fernandez Lim, owner of Woven, a business working with crafting communities to create Filipino handicrafts for the modern lifestyle, mentioned that Lalamove helped them connect with the communities they serve.

“We use lalamove for our retail and wholesale orders, as well as supply deliveries— anything from raw materials to packaging. Apart from the cheaper rates and ease of use, my favorite is the wallet option since I can top up whenever and simply hand over any item that needs to be delivered. It’s one less thing I need to think about in running the business, and we get vouchers, too!” she remarked.

Common Room PH founders Maan Agsalud and Rona Agsunod

The Common Room PH founders Maan Agsalud and Roma Agsunod say, “Since most of our crafts are proudly local, we have always believed in creating spaces where local makers, artists, and entrepreneurs—especially women—can thrive. When we opened our doors in 2015, we recognized the challenge of limited physical spaces for the country’s growing arts and crafts community. This is why partnerships are so important to us, and we truly appreciate Lalamove for supporting our logistical needs. With their reliable delivery solutions, our makers can connect with more customers, ensuring that their passion and creativity reach even more homes. Together, we continue to empower local craftsmanship and entrepreneurship.”

Supporting entrepreneurial dreams 

As the country’s leading on-demand delivery platform, Lalamove has supported many businesses of all sizes by providing reliable, convenient, and cost-effective delivery solutions. With more Filipinas building their dream businesses, Lalamove is committed to empowering them to thrive and expand.

Lalamove Managing Director Djon Nacario says, “At Lalamove, we are committed to empowering businesses of all sizes by providing reliable and efficient delivery solutions. This Women’s Month, we are proud to partner with Common Room to support local women crafters and women-led brands. Through this collaboration, we aim to celebrate their creativity, resilience, and entrepreneurial spirit by giving them the logistical support they need to grow and thrive. We believe that by enabling these businesses, we are also helping build a more inclusive and empowered community.”

For more information about how Lalamove can help you grow your business, visit https://www.lalamove.com/en-ph/business