FEATURES

Clinches 42 Award Points at 2025 APAC Stevies

42 award points were amassed by the SM Group at the Asia Pacific Stevies , with SM Supermalls clinching 12 trophies and SM Retail and SM Foundation earning two each – propelling the group to win the coveted title of Most Honored Organization of the Year. 

But beyond these awards, for SM Supermalls in particular, lies a compelling story for SM’s partners: the power of innovation, community engagement, and operational excellence to fuel shared growth. The award-winning initiatives, such as the dynamic SM Art Market and SM Job Fairs, are not just events, but strategic tools that drive foot traffic, build deeper connections with consumers, and boost the visibility of partner brands.

Leading with the Gold recognition is the SM Art Market, winning the Award for Innovation in the Use of Events. 

Equally noteworthy are SM Cares’ initiatives, like the Book Nook and Energy Efficiency Journey, which highlight the company’s holistic approach to sustainability and social responsibility—values increasingly important to modern consumers. By aligning with these initiatives, tenants and business partners can amplify their brand narratives around community involvement and environmental stewardship.

For retailers and service providers, these wins underscore SM Supermalls’ proven ability to create high-impact, experiential environments that translate into tangible ROI. Whether it’s co-hosting community festivals, integrating with corporate social responsibility programs, or leveraging SM Supermalls’ digital reach, partners gain unparalleled access to engaged audiences and the credibility of a multi-awarded platform.

Meanwhile, SM China’s eight awards reflect the brand’s global reach and adaptability—an assurance to partners that collaboration with SM Supermalls can unlock opportunities in diverse markets across Asia and beyond.

Representing SM Supermalls at the awards ceremony in Seoul, South Korea are (L-R): SM Cares Marketing Assistant Vice President Richard A. Caluyo, SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin, and Senior Assistant Vice President for North Luzon Marketing Jefferson S. Suarez.

These global recognitions are not merely awards—they are a testament to SM’s relentless pursuit of excellence, innovation, and meaningful impact. From setting new standards in retail experiences and digital transformation to uplifting communities through purpose-driven campaigns, the SM brand continues to elevate the customer journey while fostering inclusive growth.

“For us, these awards aren’t just accolades—they’re a reflection of the dedication and passion of our entire team. At the heart of it all, our true mission is to enrich the lives of every customer, partner, and community we touch. That’s what drives us forward,” said Steven T. Tan, President of SM Supermalls.

As a retail leader with a heart for service and a vision that transcends borders, SM proves that the power of a brand lies in how it serves, uplifts, and inspires its communities.

Cyberzone brings in the top brands, big deals, and legit XPs to Ilocos Norte

[Laoag, Philippines] - Cyberzone is expanding its digital playground to Northern Luzon. On May 30, SM City Laoag is officially launching, the first SM Mall and Cyberzone in Ilocos Norte—promising a shopping experience that weaves modern comfort with echoes of local heritage. 

“When you think of Laoag, you think of the Ilocano spirit—deep-rooted traditions standing shoulder to shoulder with the present,” said Mr. Patrick  Pacla, Vice President – Operations and Marketing (Sponsorship and Cyberzone) at SM Supermalls. “We wanted to capture that melding of eras and settings in the Sunshine City’s very first SM and Cyberzone to create a malling experience that is as rooted in community as it is in convenience.”

At the heart of the new mall is the 68th Cyberzone, SM’s premier tech hub, featuring over 30 stores offering everything from flagship smartphones to budget-friendly accessories. 

Shoppers can explore leading brands including Digital Walker, Electroworld, Gaming Grounds, Aerophones, Rulls, Huawei, Xiaomi, Power Mac Center, Samsung, Lenovo, and Sony, backed by Cyberzone’s trusted team of tech experts.

Mr. Pacla added, ”Cyberzone’s presence in Laoag aims to make tech an accessible experience for all”.

Kickstarting the hype and excitement are free play and gaming tournaments for Tekken 8 and EA Sports™ F1 24. 

Electrifying combos. Tekken 8 top contenders will clash in an epic showdown of skill, strategy, and pure fighting spirit.

Happening at Cyberzone on opening day, May 30th, all the way to June 1st, gamers can battle it out on the gaming field and get the chance to take home awesome prizes – with the tournaments having a total prize pool of over Php30,000 for all three days.

Full Throttle. Experience high-octane F1 competition as fans get to cheer on their favorite virtual drivers in a thrilling battle for pole position.

For top tech brands, big deals, and tech-assured picks, you #GotItAtCyberzone! Follow SM Cyberzone on Facebook, Instagram, and TikTok or get more information at www.smcyberzone.com

From May 30 to June 1, 2025, the Megatrade Hall at SM Megamall transforms into a dynamic showcase of Filipino heritage, innovation, and flavor with the launch of the highly anticipated 2025 Food Festival, a collaborative celebration between the Department of Trade and Industry (DTI) and SM Supermalls in support of the country’s thriving Micro, Small, and Medium Enterprises (MSMEs).

The Department of Trade and Industry (DTI) launches the 2025 Food Festival at the SM Megamall Megatrade Halls 1-3 from May 30 to June 1, from 10 AM to 9 PM, showcasing Filipino food products.

DTI—through the Bureau of Market Development, Promotions (BMDP), and One Town, One Product (OTOP), the DTI Competitiveness and Innovation Group (CIG), and the DTI Regional Operations Group, with support from the Tatak Pinoy Strategy Program—will bring together over 200 MSMEs from Luzon, Visayas, and Mindanao in a three-day fiesta that blends tradition, creativity, and entrepreneurship.

Visitors can explore fresh produce at the 2025 Food Festival, a Department of Trade and Industry (DTI) and SM Supermalls collaboration.

Admission is FREE, and everyone—from food lovers and tourists to business buyers and aspiring entrepreneurs—is invited to experience a culinary journey that is proudly Filipino in every bite. SM Supermalls is proud to partner with DTI for this important initiative that celebrates the best of what Filipino MSMEs have to offer. As a committed supporter of local enterprise, SM continues to provide platforms where MSMEs can thrive, scale up, and connect with new markets.

Filipino entrepreneurs get the chance to showcase their culinary products at the 2025 Food Festival.

Guests can explore a curated lineup of heritage-inspired dishes, next-gen food products, and local delicacies—including culinary gems from Iloilo City’s United Nations Educational, Scientific and Cultural Organization (UNESCO)-recognized gastronomy and special items featured in the Kayumanggi Philippine heritage recipe book. Attendees will also get a glimpse into the digital transformation of food businesses with tech-forward solutions designed to boost MSME competitiveness.

Filipino Micro, Small, and Medium Enterprises (MSMEs) can present their food merchandise at the three-day-long food fest.

Whether you’re looking for your next foodie find, potential suppliers, or a spark of inspiration, the 2025 Food Festival is your ultimate destination for all things delicious and distinctly Filipino.

Guests to the 2025 Food Festival can discover a varied range of Filipino goods from local Filipino Micro, Small, and Medium Enterprises (MSMEs).

Mark your calendars! May 30 to June 1, 2025 at Megatrade Hall 1-3, 5th Level, Mega B, SM Megamall.

Admission is free! Let’s savor the future of Filipino food—rooted in heritage, powered by innovation.

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit https://msme.smsupermalls.com/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!

Celebrate Independence Day with Pinoy pride, flavor, and fun!

Get ready for a vibrant celebration of Filipino pride, culture, and creativity as SM Supermalls brings you Mas ‘Pinas Saya sa SM! 

This year’s 127th Philippine Independence Day celebration is a dynamic mix of tradition and modernity, from flag-raising ceremonies to pop culture explosions, all set to inspire joy, unity, and patriotism. Whether you’re a foodie, a music lover, a selfie pro, or simply proud to be Pinoy, there’s something for everyone at SM!

Wave your flags high at SM

Let your love for the Philippines fly high! Join SM for the Raise Our Flag events, happening nationwide on May 28 (National Flag Day) and June 12 (Philippine Independence Day). Witness as SM Supermalls across the country unite in a grand simultaneous flag-raising ceremony to honor our heritage and heroes.

Snap your pride at Pinasayang photo spots

Strike a pose and showcase your Pinoy pride with our vibrant, Instagram-worthy photo spots! Featuring the iconic Philippine jeepney, Pinoy street food carts, and bold visuals inspired by the Philippine flag, these setups are perfect for groupfies, OOTDs, and everything in between.

Select malls will showcase Pinoy Pop Mural Art, hand-painted or digitally designed by talented local artists—so fresh, so Pinoy!

Dine like a true foodie at Pinasarap Pinoy Food Fiesta

Craving adobo, sisig, or maybe something with a modern twist? Take your tastebuds on a delicious journey at the Pinasarap Pinoy Food Fiesta! From classic dishes to new-school takes on Filipino cuisine, this celebration brings exclusive deals and promos at all your favorite Pinoy-themed restaurants in SM from June 1 to 12.

Come hungry, leave happy, and celebrate our Filipino flavors and stories!

Mesa, Manam, Locavore, and more await!

Sing your heart out at Pinoy Pop Karaoke Challenge

It’s your time to shine! Whether you’re a bathroom superstar or a real karaoke king or queen, join the ultimate showdown of OPM hits at the Pinoy Pop Karaoke Challenge on June 6 to 8 in select SM malls. Bring your best “hugot,” grab the mic, and sing your heart out.

Feel all the feels at Pinoy Pop Hugot Busking

Nothing hits harder than live acoustic OPM. Starting May 28 to June 12, love songs to “sawi” anthems will get in your feels as young Filipino buskers perform heartfelt renditions of your favorite tracks right at the activity center. It’s raw. It’s real. It’s Pinoy Hugot at its best.

Stan hard at Pinakilig PPOP Fandomination

Calling all stans and fandoms! It’s your chance to meet, greet, and scream for your fave PPOP idols in an electrifying celebration of Filipino talent. Watch show-stopping performances, join fan activities, and support the rising stars of Pinoy pop music.

Shop local, shine global at Pinabonggang Kultura

Celebrate world-class Filipino craftsmanship at Pinabonggang Kultura, in partnership with Kultura. Discover pieces that blend tradition with contemporary flair—from handwoven fashion to homegrown accessories and artisanal finds. Proudly wear and share the best of Filipino design!

This June, let’s paint the malls red, white, blue, and yellow!

Mas ‘Pinas Saya sa SM is a tribute to the Filipino heart, hustle, and heritage. So what are you waiting for? Grab your family and friends, and head to your nearest SM Supermall!

Tara na, Pilipinas! Celebrate freedom, flavor, and Filipino fun—only at SM!

To know more about SM Supermalls’ Independence Day activities, visit www.smsupermalls.com or follow @SMSupermalls on social media.

Still searching for that perfect Father’s Day gift? Beyond the usual ties and gadgets, why not give Dad the gift of an unforgettable experience? SM Mall of Asia (MOA) Arena has curated an incredible selection of concerts and events this year that are sure to make him feel special, create lasting memories, and maybe even get him grooving!

From legendary musical acts to soulful worship, hilarious comedy, and thrilling sports, there’s something for every dad. And with Father’s Day just a couple of weeks away, now’s the perfect time to secure those tickets and treat him to an experience he’ll truly cherish. 

Here’s a sneak peek at the incredible events lined up at SM MOA Arena:

98 Degrees Live in Manila

May 30 and 31, 2025

Buy Tickets Here

Join 98 Degrees’ Nick and Drew Lachey, Justin Jeffre, and Jeff Timmons on May 30 and 31 for two nights of music and greatest hits at SM Mall of Asia Arena.

https://www.facebook.com/100064451182269/videos/a.1069494218542274/696295769738452

Bring back the golden era of boy bands with 98 degrees at the SM Mall of Asia Arena.

Presented by Viva Live, Inc., this is your chance to sing along to classics like “Because of You,” “Invisible Man,” “The Hardest Thing,” and “I Do (Cherish You)” on May 30 and 31. Don’t miss this opportunity to create new memories while reliving the nostalgia of the ’90s!

CXMMXNS Mighty to Save Tour

June 7 and 8, 2025

Buy Tickets Here

Dive into a soul-searching experience with the award-winning CXMMXNS, an Australian contemporary worship collective, on June 7 and 8.

For a deeply moving and soulful experience, treat Dad to the CXMMXNS Mighty to Save Tour on June 7 and 8. The award-winning Australian contemporary worship collective, joined by Aodhan King from Young & Free, makes their debut at the SM MOA Arena. Grammy- and Dove Award-winning songwriters Ben Fielding and Reuben Morgan will lead a powerful night of worship, featuring beloved anthems like “Goodness of God,” “Who You Say I Am,” and “What A Beautiful Name.” It’s an inspiring way to lift hearts in praise and experience the beauty of faith through music.

Jo Koy Just Being Koy Tour

June 21, 2025

Buy Tickets Here

Take a sneak peek at what’s in store for Filipino-American comedian Jo Koy’s “Just Being Koy” tour on June 21.

Is Dad a fan of spontaneous laughter and relatable stories? Then the “Just Being Koy” Tour on June 21 is the perfect gift! Filipino-American comedian Jo Koy returns to the SM MOA Arena for a night of hilarious observations, family anecdotes, and his signature energetic performance. Expect tons of laughter and shared moments that will create lasting memories. 

Please note: Due to mature language and content, this show is recommended for audiences 18 years and above. Presented by Live Nation Philippines.

Babyface

July 14, 2025

Buy Tickets Here

After two decades, the legendary 13-time Grammy Award-winning artist, songwriter, and producer Babyface is making his highly anticipated return to the Philippines for one night only on July 14! Presented by Ovation Productions, this is a rare chance to experience the magic of timeless R&B classics like “When Can I See You,” “Whip Appeal,” and “Every Time I Close My Eyes.” Treat Dad to a night filled with smooth grooves, nostalgia, and pure musical euphoria.

Groove to the beat with iconic hits by Grammy-award winner Babyface on July 14.

FIVB Volleyball Men’s World Championships

September 12-28, 2025

Buy Tickets Here

Catch the 2025 Fédération Internationale de Volleyball (FIVB) games at the SM Mall of Asia Arena from September 12-28, 2025.

For the sports-loving dad, give him the ultimate adrenaline rush! The SM MOA Arena is proud to host the 2025 Fédération Internationale de Volleyball (FIVB) Men’s World Championships from September 12-28, 2025. This epic month-long event will welcome 32 international teams, showcasing incredible skill and fierce competition as they battle it out for one of the most prestigious titles in volleyball. Cheer on your favorite teams and experience world-class athletic excellence right here in Manila.

About SM Mall of Asia Arena

SM Mall of Asia Arena is the preferred venue, offering world-class services and facilities, to provide the best in international and local live entertainment and thrilling sports event experiences. For more information, visit www.mallofasia-arena.com or follow @moaarena on social media. Tickets for upcoming events can be purchased online at www.smtickets.com or at any authorized SM Tickets outlet nationwide.

SM Supermalls has been named the Philippines’ Strongest Brand for 2025 by Brand Finance—the world’s leading brand valuation consultancy. With a Brand Strength Index (BSI) score of 95.0 out of 100, the highest among Philippine brands, this recognition reinforces SM Supermalls’ unwavering pursuit of excellence, innovation, and meaningful impact.

While ranking 10th in overall brand valuation, with BDO retaining the top spot for the second year, SM Supermalls clinched the #1 position in brand strength, underscoring its unmatched role in marketing, customer experience, and stakeholder trust. For businesses and investors, this signals a brand that delivers measurable growth and transformative opportunities.

“SM Supermalls’ achievement as the strongest Filipino brand this year symbolizes success that is built around scale, innovation, and customer experience. Its growing physical presence, paired with its role in both commerce and community, reflects a brand deeply embedded in the nation’s social and cultural fabric,” said Alex Haigh, Managing Director of Brand Finance Asia-Pacific.

Brand Finance Managing Director for Asia-Pacific Alex Haigh announces the Philippines’ Top 50 Most Valuable and Strongest Brands at the Philippines Brand Forum 2025.

These global recognitions are not merely awards—they are a testament to SM Supermalls’ relentless pursuit of excellence, innovation, and meaningful impact. From setting new standards in retail experiences and digital transformation to uplifting communities through purpose-driven campaigns, SM Supermalls continues to elevate the customer journey while fostering inclusive growth.

“These awards are shared victories for our shoppers, partners, and the communities we proudly serve,” said Steven T. Tan, President of SM Supermalls. “Being named the Philippines’ strongest brand affirms the passion and dedication of our SM family. But beyond the recognition, our greatest satisfaction comes from knowing we make people’s lives brighter every day—that’s what truly matters.”

SM Supermalls Executive Vice President for Marketing Joaquin San Agustin represents SM at the Philippines Brand Forum fireside chat alongside fellow executives from PH Most Valuable and Strongest Brands, BDO and Jollibee.

Brand Finance evaluates over 5,000 of the world’s largest brands annually, setting the global standards for ISO 10668 (Brand Valuation) and ISO 20671 (Brand Evaluation). Its methodology—officially endorsed by the Marketing Accountability Standards Board—ensures that each ranking is globally credible and valuable for businesses seeking strategic partnerships and growth.

For corporate partners, tenants, and investors, this recognition underscores SM Supermalls as a dynamic environment for collaboration and growth—where businesses thrive and communities are empowered. It is a brand that commands trust and inspires confidence, delivering both operational excellence and sustainable impact.

As a retail leader with a heart for service and a vision that transcends borders, SM Supermalls proves that the power of a brand lies in how it serves, uplifts, and inspires its communities. These awards are not just milestones; they are a testament to SM Supermalls’ unwavering commitment to shaping the future of retail in the Philippines and beyond.

SM Supermalls also congratulates BDO, which maintained its position as the Philippines’ most valuable brand for the second consecutive year.

Ilan sa mga magsasaka mula sa Kananga, Leyte na sasailalim sa KSK Farming Program.

Isang daan at dalawampung magsasaka ang kabilang sa bagong batch ng Kabalikat sa Kabuhayan (KSK) Farming Program ng SM Foundation.

Sila ay sasailalim sa 14-linggong training na nakatuon sa modernong paraan ng pagsasaka, pagtatanim ng high-value crops, at mga kaalaman sa pagnegosyo. Kabilang din dito ang values formation na hango sa buhay ni Henry Sy, Sr.

Layunin ng programa na palakasin ang kakayahan ng mga magsasaka at bigyan sila ng access sa merkado sa tulong ng suporta ng SM Group.

Katuwang ng SM Foundation sa programa ang SM Supermalls, SM Markets, at iba pang social good partners. Nagsimula ang KSK noong 2007. Simula noon, mahigit 32,000 na ang nagtapos sa nasabing programa.

Ang mga magsasakang kalahok sa programang KSK ng SM Foundation ay dadalo rin sa mga pagsasanay na naglalayong ituro ang mahahalagang prinsipyo ng negosyo at epektibong mga teknik sa marketing, upang mapalakas ang kanilang mga kabuhayan.

In celebration of World Oceans Day 2025, SM Cares, the corporate social responsibility arm of SM Supermalls, will once again mobilize thousands of volunteers across the country for its annual Coastal Cleanup Drive, set for June 7, 2025. This year’s theme, “WONDER: Sustaining What Sustains Us,” serves as a powerful reminder of the oceans’ role in supporting life—and our shared responsibility to protect them.

Held simultaneously in multiple coastal locations nationwide, the initiative is organized in partnership with local government units, environmental organizations, NGOs, community groups, SM employees, security and janitorial personnel, and affiliates. It is part of SM’s broader environmental commitment through the #SMWasteFreeFuture campaign, which also includes year-round plastic waste reduction efforts, recycling markets, and e-waste disposal drives.

In addition to the weekly cleanups already taking place at SM by the Bay, the World Oceans Day event marks one of three major coastal cleanups planned by SM Cares for 2025.

“As part of our commitment to the environment, we believe in community action to protect our oceans and waterways. Ultimately, we want to raise overall awareness on marine pollution, contribute to preserving biodiversity, and help in inspiring responsible waste management practices among Filipinos. The World Oceans Day Coastal Cleanup is more than just a one-day event—it’s part of our ongoing pledge to build a better, cleaner world,” said Engr. Liza Silerio, SM Cares Program Director for the Environment.

Participating SM Malls and Communities

• NCR: SM by the BAY (cleanup site), SM City Manila, SM City San Lazaro, SM City Sta. Mesa
• South Luzon: SM City Rosario, SM City Batangas, SM City Lipa, SM City Lucena, SM City Tanza
• North & Central Luzon: SM Center Dagupan
• Visayas: SM City Bacolod, SM City Iloilo
• Mindanao: SM City Davao, SM CDO, SM CDO Downtown

Join the Movement

Volunteers are encouraged to sign up now through the SM Malls Online App: https://click.smmallsonline.com/DFqS/SMCOASTALCLEANUP2025. Stay tuned to the official social media pages of participating SM malls for site-specific schedules and updates.

This World Oceans Day, let’s celebrate the wonder of our oceans—and ensure that what sustains us today will continue to do so for generations to come.

Rooted in Japanese elegance and designed for the modern explorer, find out how SM J Mall in Mandaue, Cebu redefines what it means to shop, dine, and discover.

Step into Metro Cebu’s premier go-to in Mandaue, SM J Mall.

From Japanese-inspired design to curated shopping experiences, to world-class dining, and modern entertainment—this isn’t just a mall, it’s your next lifestyle destination. Read the full article to discover the must-experience spots inside your new favorite premier shopping destination.

Located at the heart of Mandaue, SM J Mall isn’t just another destination, it’s a bold reimagining of what a premier lifestyle experience can be. Rooted in Japanese elegance and simplicity, this thoughtfully designed destination brings a sense of calm and refinement, one that blends global trends with Cebu’s own vibrant charm, and marks a new chapter of firsts in modern living.

SM J Mall invites you to discover a world where premier shipping is effortless, experiences are elevated, and every visit marks the beginning of something new. From fresh takes in retail to world-class dining and cultural spaces, this is where Cebu’s past, present, and future converge.

A Striking First Impression
Welcoming every guest into SM J Mall, Linya, by renowned Cebuano designer Kenneth Cobonpue, is a visual prelude to the elevated experience that awaits within.

Welcoming you to SM J Mall is this centerpiece by Cebu’s own, Kenneth Cobonpue called Linya, which symbolizes movement, connection, and modernity (Image from SM J Mall’s Facebook page)

Designed with fluid, ribbon-like forms that echo the spirit of connection, movement, and modernity, this captivating structure symbolizes the seamless fusion of culture, design, and innovation that defines the mall. Inspired by Japanese minimalism and Cebuano creativity, Linya sets the tone for what refined lifestyle destinations in Cebu is all about. It’s a photo-worthy landmark and a sophisticated invitation to explore what’s next, then, now, and always.

A Retail Paradise Awaits
SM J Mall brings everything you need—from home essentials to fashion-forward finds—into one convenient destination.

Uniqlo offers a range of timeless, high-quality pieces known for minimalist designs and lasting durability, perfect for any occasion. For iconic denim that lasts, Levi’s delivers classic jeans, tops, and jackets. And for reliable footwear, New Balance stands out with shoes that offer comfort and support for every outing around the mall.

For comprehensive shopping, The SM Store at SM J Mall has it all, from household essentials and furniture to the latest fashion, kids’ toys, and accessories—making it easy to find everything in one place.

A Curated Culinary Journey

As the newest premier lifestyle destination, SM J Mall curates an exceptional dining journey that celebrates Filipino flavors, Japanese cuisine, and global tastes beyond Asia. Begin at the Izakaya Terrace, where a stellar lineup of Japanese restaurants awaits, or explore Everything Yummy, showcasing Filipino favorites with authentic flair. For a unique experience, Kalidades Flower Café debuts Cebu’s first flower café concept, blending blooms with bites.

The SM Food Hall at SM J Mall is another great destination where global flavors, local favorites, and modern dining come together. It’s the perfect place for food adventures with family or friends!

The expansive nest-inspired SM Food Hall further enriches the experience, offering a wide array of global and local specialties to satisfy every craving. At SM J Mall, a world of flavors awaits every visitor.

An Immersive Japanese Cultural Experience—No Passports Needed
Nestled on the second level of SM J Mall, J District is an immersive cultural space that transports visitors straight to Japan’s vibrant streets and serene landscapes. This immersive space transports visitors to the streets of Tokyo, Kyoto, and beyond, with its serene design, vibrant atmosphere, and authentic experience.

At the heart of J District, you’ll find interactive installations like a virtual train ride that takes you past iconic Japanese landmarks, from the peaceful Arashiyama Bamboo Grove to the striking torii gates of Fushimi Inari Shrine. These fascinating scenes create the perfect backdrop for those looking to capture a piece of Japan for their social feeds.

Traditional costumes and props are available for those who want to truly step into the culture and create lasting memories, immortalized in Instagram or TikTok posts.

J District is more than just a space—it’s an invitation to explore, learn, and experience the charm of Japan, in Mandaue Cebu.

A Curated Hub for Cebuano Creativity
Tucked within the refined spaces of SM J Mall, Kyurēto Art Gallery is a quiet revelation. It is a space thoughtfully curated as an art destination where culture and sophistication converge. The name “Kyurēto,” drawn from the Japanese word for “curated,” perfectly captures the gallery’s intent: to offer a refined lens into the evolving world of Cebuano contemporary art.

This intimate gallery invites travelers and art enthusiasts to slow down and immerse themselves in a collection that celebrates both mastery and modernity. Featuring works from celebrated Cebuano artists from Cebu Artists Inc., the space showcases a rotating lineup of paintings, mixed media installations, and visual narratives that speak to the soul of the region. Here, local stories are told through texture, color, and form, with each piece revealing a new layer of identity, heritage, or a story beyond words.

Marvel at the vibrant Cebuano art that proudly hangs inside Kyurēto—where every stroke tells a story, and where imaginations come to life. (Images from SM J Mall’s Facebook page)

Beyond the exhibits, Kyurēto also serves as a creative hub, hosting masterclasses, artist talks, and workshops that allow visitors to engage more deeply with the artistic process. Kyurēto Art Gallery is a destination for those who appreciate beauty with intention, and art that moves with meaning.

Cebu’s Elevated Take on Japanese Al Fresco Dining
On the upper level of SM J Mall, you will find Izakaya Terrace. Here, the energy of Japanese dining meets the serenity of minimal design—resulting in a dining space that has the casual yet elegant charm of Japan’s izakaya culture.

Under soft, ambient lighting and touches of wood and stone, this breezy terrace is home to a curated lineup of Japanese dining spots, each offering a rich, flavorful journey into authentic cuisine. From sizzling yakiniku and perfectly plated sushi to sake cocktails served with quiet flair, every detail is crafted to heighten the senses.

More than a place to eat, Izakaya Terraces is an experience of balance—between tradition and trend, indulgence and ease. It’s where friends gather for unhurried evenings, couples linger over shared plates, and travelers find a sophisticated escape from the everyday.

As the sun dips below the horizon and the city lights begin to shimmer, there’s no better place to be. Izakaya Terrace invites you to slow down, savor the moment, and dine in a space where Japanese inspiration meets Cebuano elegance.

SM J Mall isn’t just a destination, it’s a lifestyle, a story, and a journey waiting to unfold. Come experience the difference, where every visit feels like a new beginning.

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2025 here.