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Celebrate Independence Day with Pinoy pride, flavor, and fun!

Get ready for a vibrant celebration of Filipino pride, culture, and creativity as SM Supermalls brings you Mas ‘Pinas Saya sa SM! 

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This year’s 127th Philippine Independence Day celebration is a dynamic mix of tradition and modernity, from flag-raising ceremonies to pop culture explosions, all set to inspire joy, unity, and patriotism. Whether you’re a foodie, a music lover, a selfie pro, or simply proud to be Pinoy, there’s something for everyone at SM!

Wave your flags high at SM

Let your love for the Philippines fly high! Join SM for the Raise Our Flag events, happening nationwide on May 28 (National Flag Day) and June 12 (Philippine Independence Day). Witness as SM Supermalls across the country unite in a grand simultaneous flag-raising ceremony to honor our heritage and heroes.

2Snap your pride at Pinasayang photo spots

Strike a pose and showcase your Pinoy pride with our vibrant, Instagram-worthy photo spots! Featuring the iconic Philippine jeepney, Pinoy street food carts, and bold visuals inspired by the Philippine flag, these setups are perfect for groupfies, OOTDs, and everything in between.

Select malls will showcase Pinoy Pop Mural Art, hand-painted or digitally designed by talented local artists—so fresh, so Pinoy!

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Dine like a true foodie at Pinasarap Pinoy Food Fiesta

Craving adobo, sisig, or maybe something with a modern twist? Take your tastebuds on a delicious journey at the Pinasarap Pinoy Food Fiesta! From classic dishes to new-school takes on Filipino cuisine, this celebration brings exclusive deals and promos at all your favorite Pinoy-themed restaurants in SM from June 1 to 12.

Come hungry, leave happy, and celebrate our Filipino flavors and stories!

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Mesa, Manam, Locavore, and more await!

Sing your heart out at Pinoy Pop Karaoke Challenge

It’s your time to shine! Whether you’re a bathroom superstar or a real karaoke king or queen, join the ultimate showdown of OPM hits at the Pinoy Pop Karaoke Challenge on June 6 to 8 in select SM malls. Bring your best “hugot,” grab the mic, and sing your heart out.

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Feel all the feels at Pinoy Pop Hugot Busking

Nothing hits harder than live acoustic OPM. Starting May 28 to June 12, love songs to “sawi” anthems will get in your feels as young Filipino buskers perform heartfelt renditions of your favorite tracks right at the activity center. It’s raw. It’s real. It’s Pinoy Hugot at its best.

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Stan hard at Pinakilig PPOP Fandomination

Calling all stans and fandoms! It’s your chance to meet, greet, and scream for your fave PPOP idols in an electrifying celebration of Filipino talent. Watch show-stopping performances, join fan activities, and support the rising stars of Pinoy pop music.

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Shop local, shine global at Pinabonggang Kultura

Celebrate world-class Filipino craftsmanship at Pinabonggang Kultura, in partnership with Kultura. Discover pieces that blend tradition with contemporary flair—from handwoven fashion to homegrown accessories and artisanal finds. Proudly wear and share the best of Filipino design!

This June, let’s paint the malls red, white, blue, and yellow!

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Mas ‘Pinas Saya sa SM is a tribute to the Filipino heart, hustle, and heritage. So what are you waiting for? Grab your family and friends, and head to your nearest SM Supermall!

Tara na, Pilipinas! Celebrate freedom, flavor, and Filipino fun—only at SM!

To know more about SM Supermalls’ Independence Day activities, visit www.smsupermalls.com or follow @SMSupermalls on social media.

June 4, 2025 0 comment
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Still searching for that perfect Father’s Day gift? Beyond the usual ties and gadgets, why not give Dad the gift of an unforgettable experience? SM Mall of Asia (MOA) Arena has curated an incredible selection of concerts and events this year that are sure to make him feel special, create lasting memories, and maybe even get him grooving!

From legendary musical acts to soulful worship, hilarious comedy, and thrilling sports, there’s something for every dad. And with Father’s Day just a couple of weeks away, now’s the perfect time to secure those tickets and treat him to an experience he’ll truly cherish. 

Here’s a sneak peek at the incredible events lined up at SM MOA Arena:

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98 Degrees Live in Manila

May 30 and 31, 2025

Buy Tickets Here

Join 98 Degrees’ Nick and Drew Lachey, Justin Jeffre, and Jeff Timmons on May 30 and 31 for two nights of music and greatest hits at SM Mall of Asia Arena.

https://www.facebook.com/100064451182269/videos/a.1069494218542274/696295769738452

Bring back the golden era of boy bands with 98 degrees at the SM Mall of Asia Arena.

 

Presented by Viva Live, Inc., this is your chance to sing along to classics like “Because of You,” “Invisible Man,” “The Hardest Thing,” and “I Do (Cherish You)” on May 30 and 31. Don’t miss this opportunity to create new memories while reliving the nostalgia of the ’90s!

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CXMMXNS Mighty to Save Tour

June 7 and 8, 2025

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Dive into a soul-searching experience with the award-winning CXMMXNS, an Australian contemporary worship collective, on June 7 and 8.

For a deeply moving and soulful experience, treat Dad to the CXMMXNS Mighty to Save Tour on June 7 and 8. The award-winning Australian contemporary worship collective, joined by Aodhan King from Young & Free, makes their debut at the SM MOA Arena. Grammy- and Dove Award-winning songwriters Ben Fielding and Reuben Morgan will lead a powerful night of worship, featuring beloved anthems like “Goodness of God,” “Who You Say I Am,” and “What A Beautiful Name.” It’s an inspiring way to lift hearts in praise and experience the beauty of faith through music.

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Jo Koy Just Being Koy Tour

June 21, 2025

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Take a sneak peek at what’s in store for Filipino-American comedian Jo Koy’s “Just Being Koy” tour on June 21.

Is Dad a fan of spontaneous laughter and relatable stories? Then the “Just Being Koy” Tour on June 21 is the perfect gift! Filipino-American comedian Jo Koy returns to the SM MOA Arena for a night of hilarious observations, family anecdotes, and his signature energetic performance. Expect tons of laughter and shared moments that will create lasting memories. 

Please note: Due to mature language and content, this show is recommended for audiences 18 years and above. Presented by Live Nation Philippines.

Babyface

July 14, 2025

Buy Tickets Here

After two decades, the legendary 13-time Grammy Award-winning artist, songwriter, and producer Babyface is making his highly anticipated return to the Philippines for one night only on July 14! Presented by Ovation Productions, this is a rare chance to experience the magic of timeless R&B classics like “When Can I See You,” “Whip Appeal,” and “Every Time I Close My Eyes.” Treat Dad to a night filled with smooth grooves, nostalgia, and pure musical euphoria.

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Groove to the beat with iconic hits by Grammy-award winner Babyface on July 14.

FIVB Volleyball Men’s World Championships

September 12-28, 2025

Buy Tickets Here

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Catch the 2025 Fédération Internationale de Volleyball (FIVB) games at the SM Mall of Asia Arena from September 12-28, 2025.

For the sports-loving dad, give him the ultimate adrenaline rush! The SM MOA Arena is proud to host the 2025 Fédération Internationale de Volleyball (FIVB) Men’s World Championships from September 12-28, 2025. This epic month-long event will welcome 32 international teams, showcasing incredible skill and fierce competition as they battle it out for one of the most prestigious titles in volleyball. Cheer on your favorite teams and experience world-class athletic excellence right here in Manila.

About SM Mall of Asia Arena

SM Mall of Asia Arena is the preferred venue, offering world-class services and facilities, to provide the best in international and local live entertainment and thrilling sports event experiences. For more information, visit www.mallofasia-arena.com or follow @moaarena on social media. Tickets for upcoming events can be purchased online at www.smtickets.com or at any authorized SM Tickets outlet nationwide.

June 4, 2025 0 comment
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SM Supermalls has been named the Philippines’ Strongest Brand for 2025 by Brand Finance—the world’s leading brand valuation consultancy. With a Brand Strength Index (BSI) score of 95.0 out of 100, the highest among Philippine brands, this recognition reinforces SM Supermalls’ unwavering pursuit of excellence, innovation, and meaningful impact.

 

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While ranking 10th in overall brand valuation, with BDO retaining the top spot for the second year, SM Supermalls clinched the #1 position in brand strength, underscoring its unmatched role in marketing, customer experience, and stakeholder trust. For businesses and investors, this signals a brand that delivers measurable growth and transformative opportunities.

“SM Supermalls’ achievement as the strongest Filipino brand this year symbolizes success that is built around scale, innovation, and customer experience. Its growing physical presence, paired with its role in both commerce and community, reflects a brand deeply embedded in the nation’s social and cultural fabric,” said Alex Haigh, Managing Director of Brand Finance Asia-Pacific.

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Brand Finance Managing Director for Asia-Pacific Alex Haigh announces the Philippines’ Top 50 Most Valuable and Strongest Brands at the Philippines Brand Forum 2025.

These global recognitions are not merely awards—they are a testament to SM Supermalls’ relentless pursuit of excellence, innovation, and meaningful impact. From setting new standards in retail experiences and digital transformation to uplifting communities through purpose-driven campaigns, SM Supermalls continues to elevate the customer journey while fostering inclusive growth.

“These awards are shared victories for our shoppers, partners, and the communities we proudly serve,” said Steven T. Tan, President of SM Supermalls. “Being named the Philippines’ strongest brand affirms the passion and dedication of our SM family. But beyond the recognition, our greatest satisfaction comes from knowing we make people’s lives brighter every day—that’s what truly matters.”

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SM Supermalls Executive Vice President for Marketing Joaquin San Agustin represents SM at the Philippines Brand Forum fireside chat alongside fellow executives from PH Most Valuable and Strongest Brands, BDO and Jollibee.

Brand Finance evaluates over 5,000 of the world’s largest brands annually, setting the global standards for ISO 10668 (Brand Valuation) and ISO 20671 (Brand Evaluation). Its methodology—officially endorsed by the Marketing Accountability Standards Board—ensures that each ranking is globally credible and valuable for businesses seeking strategic partnerships and growth.

For corporate partners, tenants, and investors, this recognition underscores SM Supermalls as a dynamic environment for collaboration and growth—where businesses thrive and communities are empowered. It is a brand that commands trust and inspires confidence, delivering both operational excellence and sustainable impact.

As a retail leader with a heart for service and a vision that transcends borders, SM Supermalls proves that the power of a brand lies in how it serves, uplifts, and inspires its communities. These awards are not just milestones; they are a testament to SM Supermalls’ unwavering commitment to shaping the future of retail in the Philippines and beyond.

SM Supermalls also congratulates BDO, which maintained its position as the Philippines’ most valuable brand for the second consecutive year.

June 4, 2025 0 comment
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Ilan sa mga magsasaka mula sa Kananga, Leyte na sasailalim sa KSK Farming Program.

Isang daan at dalawampung magsasaka ang kabilang sa bagong batch ng Kabalikat sa Kabuhayan (KSK) Farming Program ng SM Foundation.

Sila ay sasailalim sa 14-linggong training na nakatuon sa modernong paraan ng pagsasaka, pagtatanim ng high-value crops, at mga kaalaman sa pagnegosyo. Kabilang din dito ang values formation na hango sa buhay ni Henry Sy, Sr.

Layunin ng programa na palakasin ang kakayahan ng mga magsasaka at bigyan sila ng access sa merkado sa tulong ng suporta ng SM Group.

Katuwang ng SM Foundation sa programa ang SM Supermalls, SM Markets, at iba pang social good partners. Nagsimula ang KSK noong 2007. Simula noon, mahigit 32,000 na ang nagtapos sa nasabing programa.

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Ang mga magsasakang kalahok sa programang KSK ng SM Foundation ay dadalo rin sa mga pagsasanay na naglalayong ituro ang mahahalagang prinsipyo ng negosyo at epektibong mga teknik sa marketing, upang mapalakas ang kanilang mga kabuhayan.

June 3, 2025 0 comment
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In celebration of World Oceans Day 2025, SM Cares, the corporate social responsibility arm of SM Supermalls, will once again mobilize thousands of volunteers across the country for its annual Coastal Cleanup Drive, set for June 7, 2025. This year’s theme, “WONDER: Sustaining What Sustains Us,” serves as a powerful reminder of the oceans’ role in supporting life—and our shared responsibility to protect them.

Held simultaneously in multiple coastal locations nationwide, the initiative is organized in partnership with local government units, environmental organizations, NGOs, community groups, SM employees, security and janitorial personnel, and affiliates. It is part of SM’s broader environmental commitment through the #SMWasteFreeFuture campaign, which also includes year-round plastic waste reduction efforts, recycling markets, and e-waste disposal drives.

In addition to the weekly cleanups already taking place at SM by the Bay, the World Oceans Day event marks one of three major coastal cleanups planned by SM Cares for 2025.

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“As part of our commitment to the environment, we believe in community action to protect our oceans and waterways. Ultimately, we want to raise overall awareness on marine pollution, contribute to preserving biodiversity, and help in inspiring responsible waste management practices among Filipinos. The World Oceans Day Coastal Cleanup is more than just a one-day event—it’s part of our ongoing pledge to build a better, cleaner world,” said Engr. Liza Silerio, SM Cares Program Director for the Environment.

Participating SM Malls and Communities

  • NCR: SM by the BAY (cleanup site), SM City Manila, SM City San Lazaro, SM City Sta. Mesa
  • South Luzon: SM City Rosario, SM City Batangas, SM City Lipa, SM City Lucena, SM City Tanza
  • North & Central Luzon: SM Center Dagupan
  • Visayas: SM City Bacolod, SM City Iloilo
  • Mindanao: SM City Davao, SM CDO, SM CDO Downtown

Join the Movement

Volunteers are encouraged to sign up now through the SM Malls Online App: https://click.smmallsonline.com/DFqS/SMCOASTALCLEANUP2025. Stay tuned to the official social media pages of participating SM malls for site-specific schedules and updates.

This World Oceans Day, let’s celebrate the wonder of our oceans—and ensure that what sustains us today will continue to do so for generations to come.

June 1, 2025 0 comment
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Rooted in Japanese elegance and designed for the modern explorer, find out how SM J Mall in Mandaue, Cebu redefines what it means to shop, dine, and discover.

Step into Metro Cebu’s premier go-to in Mandaue, SM J Mall.

From Japanese-inspired design to curated shopping experiences, to world-class dining, and modern entertainment—this isn’t just a mall, it’s your next lifestyle destination. Read the full article to discover the must-experience spots inside your new favorite premier shopping destination.

Located at the heart of Mandaue, SM J Mall isn’t just another destination, it’s a bold reimagining of what a premier lifestyle experience can be. Rooted in Japanese elegance and simplicity, this thoughtfully designed destination brings a sense of calm and refinement, one that blends global trends with Cebu’s own vibrant charm, and marks a new chapter of firsts in modern living.

SM J Mall invites you to discover a world where premier shipping is effortless, experiences are elevated, and every visit marks the beginning of something new. From fresh takes in retail to world-class dining and cultural spaces, this is where Cebu’s past, present, and future converge.

A Striking First Impression
Welcoming every guest into SM J Mall, Linya, by renowned Cebuano designer Kenneth Cobonpue, is a visual prelude to the elevated experience that awaits within.

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Welcoming you to SM J Mall is this centerpiece by Cebu’s own, Kenneth Cobonpue called Linya, which symbolizes movement, connection, and modernity (Image from SM J Mall’s Facebook page)

Designed with fluid, ribbon-like forms that echo the spirit of connection, movement, and modernity, this captivating structure symbolizes the seamless fusion of culture, design, and innovation that defines the mall. Inspired by Japanese minimalism and Cebuano creativity, Linya sets the tone for what refined lifestyle destinations in Cebu is all about. It’s a photo-worthy landmark and a sophisticated invitation to explore what’s next, then, now, and always.

A Retail Paradise Awaits
SM J Mall brings everything you need—from home essentials to fashion-forward finds—into one convenient destination.

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Uniqlo offers a range of timeless, high-quality pieces known for minimalist designs and lasting durability, perfect for any occasion. For iconic denim that lasts, Levi’s delivers classic jeans, tops, and jackets. And for reliable footwear, New Balance stands out with shoes that offer comfort and support for every outing around the mall.

For comprehensive shopping, The SM Store at SM J Mall has it all, from household essentials and furniture to the latest fashion, kids’ toys, and accessories—making it easy to find everything in one place.

A Curated Culinary Journey

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As the newest premier lifestyle destination, SM J Mall curates an exceptional dining journey that celebrates Filipino flavors, Japanese cuisine, and global tastes beyond Asia. Begin at the Izakaya Terrace, where a stellar lineup of Japanese restaurants awaits, or explore Everything Yummy, showcasing Filipino favorites with authentic flair. For a unique experience, Kalidades Flower Café debuts Cebu’s first flower café concept, blending blooms with bites.

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The SM Food Hall at SM J Mall is another great destination where global flavors, local favorites, and modern dining come together. It’s the perfect place for food adventures with family or friends!

The expansive nest-inspired SM Food Hall further enriches the experience, offering a wide array of global and local specialties to satisfy every craving. At SM J Mall, a world of flavors awaits every visitor.

An Immersive Japanese Cultural Experience—No Passports Needed
Nestled on the second level of SM J Mall, J District is an immersive cultural space that transports visitors straight to Japan’s vibrant streets and serene landscapes. This immersive space transports visitors to the streets of Tokyo, Kyoto, and beyond, with its serene design, vibrant atmosphere, and authentic experience.

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At the heart of J District, you’ll find interactive installations like a virtual train ride that takes you past iconic Japanese landmarks, from the peaceful Arashiyama Bamboo Grove to the striking torii gates of Fushimi Inari Shrine. These fascinating scenes create the perfect backdrop for those looking to capture a piece of Japan for their social feeds.

Traditional costumes and props are available for those who want to truly step into the culture and create lasting memories, immortalized in Instagram or TikTok posts.

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J District is more than just a space—it’s an invitation to explore, learn, and experience the charm of Japan, in Mandaue Cebu.

A Curated Hub for Cebuano Creativity
Tucked within the refined spaces of SM J Mall, Kyurēto Art Gallery is a quiet revelation. It is a space thoughtfully curated as an art destination where culture and sophistication converge. The name “Kyurēto,” drawn from the Japanese word for “curated,” perfectly captures the gallery’s intent: to offer a refined lens into the evolving world of Cebuano contemporary art.

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This intimate gallery invites travelers and art enthusiasts to slow down and immerse themselves in a collection that celebrates both mastery and modernity. Featuring works from celebrated Cebuano artists from Cebu Artists Inc., the space showcases a rotating lineup of paintings, mixed media installations, and visual narratives that speak to the soul of the region. Here, local stories are told through texture, color, and form, with each piece revealing a new layer of identity, heritage, or a story beyond words.

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Marvel at the vibrant Cebuano art that proudly hangs inside Kyurēto—where every stroke tells a story, and where imaginations come to life. (Images from SM J Mall’s Facebook page)

Beyond the exhibits, Kyurēto also serves as a creative hub, hosting masterclasses, artist talks, and workshops that allow visitors to engage more deeply with the artistic process. Kyurēto Art Gallery is a destination for those who appreciate beauty with intention, and art that moves with meaning.

Cebu’s Elevated Take on Japanese Al Fresco Dining
On the upper level of SM J Mall, you will find Izakaya Terrace. Here, the energy of Japanese dining meets the serenity of minimal design—resulting in a dining space that has the casual yet elegant charm of Japan’s izakaya culture.

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Under soft, ambient lighting and touches of wood and stone, this breezy terrace is home to a curated lineup of Japanese dining spots, each offering a rich, flavorful journey into authentic cuisine. From sizzling yakiniku and perfectly plated sushi to sake cocktails served with quiet flair, every detail is crafted to heighten the senses.

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More than a place to eat, Izakaya Terraces is an experience of balance—between tradition and trend, indulgence and ease. It’s where friends gather for unhurried evenings, couples linger over shared plates, and travelers find a sophisticated escape from the everyday.

As the sun dips below the horizon and the city lights begin to shimmer, there’s no better place to be. Izakaya Terrace invites you to slow down, savor the moment, and dine in a space where Japanese inspiration meets Cebuano elegance.

SM J Mall isn’t just a destination, it’s a lifestyle, a story, and a journey waiting to unfold. Come experience the difference, where every visit feels like a new beginning.

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2025 here.

June 1, 2025 0 comment
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KOREAN FANS

MANILA, Philippines – A new platform called FanFlare will be launching in the Philippines with a mission to empower fan communities and act as a cultural bridge between Filipino and Korean pop culture. FanFlare is a community-driven fan support app that enables passionate local fan clubs to organize projects for their favorite artists in a transparent way – without the platform itself collecting any funds. By putting fans in the driver’s seat, FanFlare helps grassroots organizers rally fellow fans and directly access high-quality advertising placements for their idols, both locally and abroad, turning fan passion into tangible support.

FanFlare’s approach is unique in today’s fan project scene. Unlike other crowdfunding platforms that focus mainly on overseas ad placements, FanFlare is taking a Philippines-first strategy. This means Filipino fan groups can more easily mount campaigns for local impact – such as billboards along EDSA or events in local cafes – while still reaching global milestones. In effect, the platform is helping to “bring Korea” to the Philippines: it channels the enthusiasm for Korean idols and culture into homegrown fan initiatives, effectively importing a piece of the Korean fan experience to Filipino soil and vice versa. It’s not just an app launch; it’s being framed as a cultural bridge and a tool of empowerment for fans who have long loved K-pop and K-drama from afar. By enabling Filipino fans to showcase their idol support in visible ways, FanFlare contributes to the Korean Wave’s local momentum, almost like exporting a slice of Korean fan culture into the Philippines’ pop scene.

Empowering fan communities through transparency. One of FanFlare’s hallmark features is transparency in how projects are run. The platform does not handle fan-raised funds directly – a deliberate choice to build trust. Instead, it connects fan organizers with partners for placements, so contributions go straight to the intended project. This setup addresses a common concern in fan-driven fundraisers about where the money goes. With FanFlare, everything is open: fellow fans can see what has been pledged and exactly what it’s paying for. The result is a system where fans feel safer and more enthusiastic contributing to support their idols, knowing there’s accountability at each step.

Mentorship from Korean innovators is guiding FanFlare’s Philippine team. The startup is backed by mentorship from South Korea’s Hashpurple and KDOL, names that carry weight in the K-pop fan community. Hashpurple – the Seoul-based tech company that operates the global K-pop fandom app KDOL – has plenty of experience in fan-driven projects. Through KDOL, for instance, K-pop fans worldwide participate in voting competitions where top-ranking idols receive special rewards like subway billboard ads or even LED displays in iconic locations. That expertise is now being shared with FanFlare. “We want to bring the proven playbook of K-pop fan engagement to the Philippines, but adapted for the local fan culture,” a representative from FanFlare explained. With Korean mentors who have overseen successful fan advertisement campaigns (from Seoul subways to New York’s Times Square), FanFlare’s team is equipped to help Filipino fans achieve similar feats. The platform provides mentorship and logistical support to fan club leaders, guiding them on how to plan campaigns, negotiate with advertisers, and maximize social media buzz – effectively leveling up the fan-organizing skills of local groups.

Real-world fan campaigns illustrate the kind of impact FanFlare aims to amplify. In South Korea, it has become common for fans to celebrate their favorite idols’ birthdays or milestones by lighting up LED billboards and subway stations with messages and photos. These fan-funded projects can cost thousands of dollars, yet dedicated supporters make them happen regularly. Now, Filipino fans are beginning to do the same. Just this February, fans of P-pop girl group BINI pulled off an unprecedented project: a video billboard ad at Hapjeong Station in Seoul, South Korea, to honor member Maloi. The sight of a Filipina idol gracing a Seoul subway screen – funded by Filipino fan contributions – is a testament to how local fandoms are stepping onto the global stage. K-pop fans in the Philippines have likewise organized projects such as LED billboards in Manila for Korean artists’ birthdays and charity drives under their idols’ names. However, these efforts have often been confined to Facebook groups and ad-hoc coordination. FanFlare intends to streamline such fan-driven campaigns. Through the app, a small fan club in Cebu could get the guidance and platform it needs to rally nationwide support for, say, a birthday ad in a major Manila mall or even a group greeting on a Seoul digital billboard. By showcasing these success stories and making it easier to replicate them, FanFlare helps fan communities visualize the impact they can have.

Crucially, FanFlare’s Philippine-first ethos means it isn’t just about sending Filipino-funded ads to Korea or Times Square; it’s also about elevating fan culture within the Philippines. The platform emphasizes that local fan organizers can achieve big outcomes without always relying on international partners. For example, FanFlare can help a local K-drama fan club partner with a Philippine cinema chain for a special screening event, or assist a K-pop fanbase in securing a prime LED billboard in Makati for a fandom message. These are the kinds of high-quality placements and events that might have seemed out of reach before, but with a coordinated platform and expert mentorship, Filipino fans can pull them off. This not only fuels the fandom experience but also boosts related local industries (marketing, events, etc.), essentially bridging economies and cultures. Filipino businesses get to tap into the K-pop craze through fan-initiated campaigns, while Korean content gains even more visibility in the Philippines – a win-win that “sells” Korean culture in the best sense, by celebrating it publicly and collaboratively.

Early user feedback on FanFlare’s test group has been enthusiastic. Tech observers note that this is the first fan platform of its kind tailored for the Philippines, in contrast to existing apps that largely cater to voting or fundraising for projects abroad. Media analysts see it as part of a larger trend of localization of the Hallyu (Korean Wave) phenomenon – empowering local fans to not just consume content but actively promote and participate in the narrative of that content’s success. FanFlare’s team, on the other hand, is focused on building trust one campaign at a time. Success stories will be key: the more projects that successfully reach their goals via the app, the more momentum will build among fan communities. The company is already planning partnerships with local advertisers and Korean entertainment agencies to possibly co-sponsor some fan-led campaigns, which could further encourage fans to get on board.

As FanFlare kicks off its Philippine journey, its broader impact will be measured in how well it can fuse the collective spirit of Filipino fandoms with the polished playbook of Korean fan campaigns. If all goes well, we may soon see more Filipino-led ads celebrating Korean idols on EDSA’s giant LED screens, or Filipino pop idols appearing on Seoul’s billboards – visual reminders that fandom truly knows no borders. It’s a cultural exchange driven not by governments or corporations, but by fans themselves.

 

May 30, 2025 0 comment
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GLOBE

Globe has formally launched Globe of Good as its new sustainability masterbrand that brings together all of the company’s environmental and social impact programs under a single, cohesive platform.

Long woven into Globe’s DNA, sustainability has guided its initiatives across digital inclusion, climate-conscious operations, and community upliftment.

With Globe of Good, the mobile network leader seeks to make its sustainability message more accessible and engaging to the general public—helping customers, employees, and partners recognize and participate in its efforts to create lasting, positive change.

“This initiative is our commitment to embed sustainability in everything we do, in the way we operate, serve, and lead. We want to make sustainability more relatable and easier for every Filipino to take part in,” said Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer.

The launch also highlighted two business-led programs that exemplify this principle in action:  Globe Prepaid’s GoGIVE and Globe Platinum’s Gastronome Giving Series.

Globe Platinum’s Gastronome Giving Series, developed in partnership with Fine Dining Club Philippines, celebrates Filipino culinary excellence while helping raise funds for Globe’s Hapag Movement.

“Gastronome Giving allows us to connect fine dining with purposeful action,” said Mark Pasaylo, Head of Globe Platinum. “It demonstrates how different sectors can work together to help address involuntary hunger affecting millions of Filipinos.”

Globe Platinum customers may book tables at participating Gastronome Giving Series restaurants, including Roots (Siargao), Anzani (Cebu), Mrs. Saldo’s (Silang, Cavite), Taupe Dining (BGC), Goxo (Salcedo – Makati), and Kasa Palma (Poblacion – Makati).  For added convenience, reservations may also be made via THEA, Globe Platinum’s 24/7 digital assistant, accessible anytime and anywhere.

Meanwhile, GoGIVE is a digital-first platform built into the GlobeOne app that turns everyday data use into real-world support. Customers earn and donate “hearts” to their chosen non-government organizations by simply using data.

“Through GoGIVE, we are transforming data into a force for good. This platform offers a fresh and convenient way to give back to the community, especially for digital natives,” said Givielle Florida, Head of Globe Prepaid.

Globe’s dedication to sustainability was affirmed by research firm Standard Insights, which recently named it Most Sustainable Mobile Network and Most Active Mobile Network for the Environment in the Philippines. The recognition proves Globe’s leadership in embedding responsible practices into its operations and underscores its position as a sustainability leader both locally and globally.

“Globe has steadily built a track record of care-driven business practices. For those who value a network that operates responsibly and embraces advocacy and sustainability, the choice is clear—keep it Globe,” said Eric Tanbauco, Head of Consumer Mobile Business.

Globe Prepaid users may join the Globe of Good movement by opting in to GoGIVE and participating in the #GoGIVEYourHeart challenge on TikTok.

To learn more about Globe, visit https://www.globe.com.ph/.

May 29, 2025 0 comment
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AboitizPower’s Transition Business Group President and COO Celso Caballero III (R) engages with Schneider Electric Business Consulting Senior Director Kishore Natarajan (L) during a fireside chat on Schneider Electric’s Innovation Day, which marked its 30th anniversary in the Philippines.

MANILA, Philippines – The Transition Business Group (TBG) of Aboitiz Power Corporation (AboitizPower) announced a strategic initiative to expand the application of artificial intelligence (A.I.) and data analytics to its coal-fired power plants in Luzon and Visayas.

The move continues AboitizPower’s “Project Arkanghel”, which modernizes the company’s existing conventional power plants into smart ones, helping ensure plant availability and reliability. Full implementation of the project will be rolled out in phases.

“The first phase of Project Arkanghel is up and running, currently in one of our circulating fluidized bed plants in Mindanao,” said AboitizPower TBG President and COO Celso Caballero III, referring to the 300-megawatt Therma South, Inc. in Davao City.

“We’re completing implementation in the Visayas this year and moving to Luzon next year,” he added, making the announcement during Schneider Electric’s Innovation Day celebration.

To recall, the 340-megawatt Therma Visayas, Inc. in Toledo City, Cebu was also named as one of the pioneer models for Project Arkanghel, while a site for Luzon has yet to be identified.

Project Arkanghel features establishing a Unified Operations Center, equipped with digital twin technologies, early warning and anomaly detection systems, and an “end-to-end” complete integration live asset health monitoring system. This Center enables engineers to anticipate potential issues and optimize plant operations.

A.I.-based systems have the potential to help maximize the efficiency of plants, which means lower heat rates, better fuel efficiency, reduced outage days and longer intervals between planned outages. With its data-driven intelligence, these systems enable engineers to do bolder and more accurate decision-making.

In developing Project Arkanghel, AboitizPower partnered with Thailand-based company REPCO NEX Industrial Solutions. The project also utilizes AVEVA Predictive Analytics, a Schneider Electric solution, to analyze historical data, recognize patterns, and provide early warning detection.

In the same event, Caballero cited the unique challenges faced by the Philippine energy sector, including rapidly growing energy demand, vulnerability to approximately 20 typhoons annually, and the persistent need for affordable power. The integration of A.I. and data analytics into its baseload power plant operations intends to help address these challenges.

“Power demand growth aside, if your plants are more available, you will be able to build fewer plants in order to cover for shortages,” Caballero explained.

The expansion of Project Arkanghel to AboitizPower’s coal plants in Luzon and Visayas is a pragmatic step in the company’s balanced energy mix strategy. It acknowledges the immediate need for stable, dependable and cost-effective baseload power while renewable energy capacities continue to grow.

In step with the country’s ambitions for its energy mix, AboitizPower aims to grow its portfolio of generation assets with renewables and selected baseload builds.

The Company seeks to increase its renewable energy portfolio from indigenous energy sources such as solar, hydro, geothermal, and wind. To date, AboitizPower, together with its partners, offers the largest renewable energy portfolio in the Philippines based on installed capacity under its operational control.

May 29, 2025 0 comment
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Release of pawikan hatchlings. TSI team members, together with pawikan handling experts from Ridge to Reef set free 67 pawikan hatchlings at the coastal area of the Therma South power plant in Binugao, Toril, Davao City

Davao City, May 2025 — Therma South, Inc. (TSI), an Aboitiz Power Corporation subsidiary, recently released 67 hatchlings from the first of five sea turtle (pawikan) nests found along the shoreline of the power plant in Binugao, Toril, Davao City. TSI team members, local barangay officials, and experts from Ridge to Reef Environmental Consultancy participated in the conservation event. Ridge to Reef also conducted a Marine Turtle Management Training for security personnel of TSI.

Close to 500 eggs were first discovered in April, after an Olive Ridley mother pawikan was observed in the area earlier this year. Experts relocated 115 eggs from the first nest to a safer location. Subsequent nests contained 76, 88, 108, and 109 eggs, respectively.

The plant’s coast has been a known nesting ground for Olive Ridley sea turtles, with a nesting mother frequently returning and laying eggs. Ridge to Reef President Marie Antoinette Pana-Tautho explained that two factors could explain why the mother pawikan did not lay eggs on TSI’s shore during those years: “The gap in nesting timing from 2019 to 2024 may be attributed to the survival rate of previous hatchlings released in the wild, or the mother pawikan nesting on the nearby beach area instead,” she explained.

Thirty pawikan hatchlings were first discovered and released at TSI in December 2018. The next year, 303 hatchlings from four nests followed. Pawikan nests were found again in 2024, with 86 of 120 hatchlings released by TSI team members, officials from the Department of Environment and Natural Resources – Environmental Management Bureau, and Aboitiz Cleanergy Park caretakers trained to handle pawikan hatchlings.

“It is very important to manage marine turtles, especially since we believe that according to a study in 2019, there are three species in the area: Olive Ridley, Green Sea Turtle, and Hawksbill Sea Turtle,” Tautho said.

                   

A race for survival. Over 60 sea turtle hatchlings race to the sea after their release from the enclosure built to protect them from predators.

Currently, the Safety, Health, and Environment Department of TSI, led by Environmental Supervisor Geol. Reeka Angela Llenado, closely monitors the remaining pawikan nests. The team has built barricades around the nests to protect them from predators like birds, dogs, snakes, and even humans.

Olive Ridleys, while the most abundant of all the sea turtles, are considered a vulnerable species by the International Union for Conservation of Nature.

“We will continue to actively monitor our shoreline and help protect its marine biodiversity as part of our environmental stewardship and communal responsibility in its host communities of Davao City and Sta. Cruz,” shared Llenado.

May 27, 2025 0 comment
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