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Let your thirst for trying out new things lead you this month of June.

Be fun, be free, and let spontaneity take the wheel with these new and upcoming gems heading your way. From immersive experiences to robust cuisines from around the globe, to standout fashion pieces—you have the power to make the mundane magical when you choose to see every day as a canvas of possibilities.

Wander to wonder, and embrace the magic of curiosity and exploration with SM Supermalls—right here in Metro Manila.

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Variety & Great Options at SM Mall of Asia

With more options, you uncover more paths, opening doors to fresh experiences and delightful discoveries—whether it be trying out different meals at once or spicing up your everyday style!

Enjoy the diverse flavors of Japan at Kiwami: Japanese Master Kitchens, opening their first-ever SM flagship store soon—their biggest one yet! Offering a variety of authentic dishes all under one roof, indulge in an extensive dining experience and savor the best of Yabu (katsu), Ippudo (ramen), Hachibei (yakitori), and Hannosuke (tempura)—each offering their own distinct and authentic taste of Japan.

Meanwhile, our stylish go-getters can look forward to more soon-to-open stores, serving up options after options in everyday fashion and sportswear:

  • JD Sports—elevate your active lifestyle with impactful design and exclusive picks from top-performing brands. Britain’s leading retailer in street and activewear is bringing its first-ever store to the Philippines within the next few months.
  • 8 Seconds—an iconic Korean clothing brand is opening its first-in-PH store this July. Prepare to K-style your everyday look with trendy apparel ready to captivate you in under 8 seconds. 

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Magical Moments at SM North EDSA

Having the heart to wander rewards you with unexpected moments of magic. Give yourself the chance to experience those pleasant surprises and set out to explore these newly opened go-to destinations:

Space & Time Cube, the Philippines’ first immersive digital museum blending art and technology across multiple themed attractions, opened last May 16, extending its signature multi-sensory experience to our adventure seekers here in Quezon City. Their latest highlight, Fantasy Cinema, delivers an exhilarating 9D feature—combining virtual reality, motion simulation, and rich sensory effects to transport guests into an awe-inspiring cinematic world.

Meanwhile, Moon Hey—an engaging hot pot & grill restaurant—will launch their first-in-SM store this June, serving diners with their own satisfying dining experience by having individualized cooking stations and a customizable set of ingredients that revolves around the room.

Positive-impact Fashion at SM Megamall

Wander responsibly. And have a conscious effort  to care about the environment wherever your feet lead you. Make a fashionable statement with sustainable designs from VIVAIA—a rising gem in global footwear that recently opened its first in-mall store here in the Philippines. Offering a wide selection of on-trend shoes made notably from recycled PET materials, VIVAIA brings a commitment to eco-friendly footwear crafted for comfort, style, and responsible consumption.

German Flavors at SM Podium

Wandering is not complete without some time for relaxation, because the best part about taking a wondrous journey comes out when you’re having fun!

Experience the embodiment of good cheers with the best of German cuisine. Originating from Singapore, Brotzeit is a world-renowned German bier bar and restaurant which recently opened its first-in-SM store. It serves Bavarian meals and rich German beers in a perfectly welcoming space—ideal for a chill and fun night. Enjoy a diverse selection of sausage platters, schnitzel, pork knuckles, all perfectly complemented by—of course—beers!

Having a heart for adventure leads to surprising moments of awe. Discover exciting and noteworthy delights here in Metro Manila, and enrich your stories of wander and wonder—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

 

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SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

 

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

June 15, 2025 0 comment
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Hans Sy speaking in the 8th Session of the Global Platform for Disaster Risk Reduction (GP2025), organized by the UN Office for Disaster Risk Reduction (UNDRR) and co-chaired by the Government of Switzerland. Photo from Antoine Tardy for the UNDRR.

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SM Prime Holdings, Inc. (SM Prime) Executive Committee Chairman Hans Sy reaffirmed the vital role of the private sector in disaster risk reduction (DRR) during the 2025 Global Platform of the United Nations Office for Disaster Risk Reduction (UNDRR), held in Geneva, Switzerland. 

Representing the Philippine private sector at the Ministerial Roundtable on “Accelerating Financing and Resilience,” Sy underscored how businesses can help drive scalable, science-based resilience solutions.

Private sector as a force multiplier in DRR

“Resilience strengthens businesses while safeguarding lives and communities,” Sy stated. “We know the government cannot do it alone. The private sector is ready to do more.”

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Sy underscores the need for policies, incentives, and institutional support to scale up disaster risk reduction investments at the UNDRR Global Platform 2025.

He cited SM Prime’s integrated approach to DRR, which includes allocating a significant portion of project costs to disaster-resilient infrastructure and applying science-driven planning frameworks.

Sy also pointed to cross-sector initiatives such as the Adopt-a-City Program with the National Resilience Council and joint capacity-building programs with ARISE Philippines and the Department of Trade and Industry as examples of effective public-private partnerships.

Embedding resilience into core business strategy

In a High-Level Dialogue on scaling DRR financing, Sy outlined SM Prime’s approach to mainstreaming resilience across its developments. He highlighted features such as elevated mall structures, built-in rainwater catchment systems, and earthquake-resistant designs—solutions that have minimized disruption and enabled rapid recovery in the face of disaster.

“Disasters may be unpredictable, but their impacts don’t have to be,” he said. “We can—and must—prepare, mitigate, and adapt.”

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The SM Mall of Asia Complex features a higher seawall and elevated design to guard against rising sea levels. (Inset) Deep, wide drainage channels—large enough to fit two buses side by side—further protect the area from storm surge flooding.

Call to scale resilience investment

To expand DRR financing, Sy called for enabling mechanisms that combine policy support, institutional cooperation, and targeted incentives. “From the standpoint of the private sector, financial, non-financial and regulatory incentives are among the most effective ways to accelerate investment in resilience,” he noted.

His remarks underscored the importance of collaboration, innovation, and long-term thinking in building resilient communities. SM Prime’s leadership in DRR continues to set a benchmark for sustainable development in disaster-prone regions.

“Together, we can embed resilience to build a sustainable and secure future for all,” he concluded.

 

June 15, 2025 0 comment
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Agad na tumugon ang SM Foundation sa mga sunog na tumama sa dalawang magkahiwalay na lugar sa bansa sa pamamagitan ng kanilang disaster response program na Operation Tulong Express (OPTE).

Noong Hunyo 3, nagkaloob ang foundation ng mahigit 130 Kalinga Packs sa mga pamilyang naapektuhan ng sunog sa Barangay 24, Cagayan de Oro.

Samantala, isa pang OPTE operation ang isinagawa noong Hunyo 9 sa Barangay Talaba III, Bacoor, Cavite, matapos tamaan din ng sunog ang lugar. Umabot sa 200 pamilya ang nabigyan ng tulong sa nasabing operasyon.

Ang OPTE isang social good program ng SM Foundation, katuwang ang SM Supermalls at SM Markets. Layunin ng programa na maghatid ng agarang tulong sa mga komunidad tuwing may sakuna o kalamidad.

Ayon sa foundation, patuloy nilang isinusulong ang mabilisang pagtugon sa mga nangangailangan, lalung-lalo na sa mga panahon ng kalamidad.

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Namahagi ang SM Foundation ng higit sa 130 Kalinga Packs sa mga pamilyang naapektuhan ng sunog sa Barangay 24, Cagayan de Oro.

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Nanguna ang SM Supermalls employee-volunteers mula sa CDO sa paghahatid ng Kalinga Packs sa mga apektado ng sunog sa Brgy. 24.

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Nagpaabot din ng Kaling Packs ang SM Group sa 200 pamilyang naapektuhan ng sunog sa Barangay Talaba III, Bacoor, Cavite.

June 11, 2025 0 comment
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YouTube Shopping

YouTube’s vibrant creator ecosystem in Southeast Asia is reaching new heights. It boasts 7,600 creators across Indonesia, Thailand, Singapore, Malaysia, Vietnam and the Philippines with more than one million subscribers and over 77,000 channels with 100,000 subscribers. These impressive and growing figures underscore the platform’s immense reach and the huge opportunity for brands to tap into highly engaged audiences through powerful creator-led partnerships. These partnerships not only benefit brands but also help creators build new revenue streams.

Video commerce is a significant and growing part of Southeast Asia’s digital economy and now accounts ḣor 20% of e-commerce GMV, a four-fold increase over the last two years. YouTube is solidifying its position as the most powerful and effective platform for driving commercial success, both online and offline, in the region. With over 3.5 billion people watching YouTube every month globally, YouTube reached 290 million people in Southeast Asia in 2024, representing 85% of the online population in the region. In addition, uploaded content from VN and ID grew 85% YoY from 2023-2024.

YouTube’s creator economy and consumer trust drive success Ṫor brands

This massive and growing creator economy is a key driver of YouTube’s position at the heart of video commerce in Southeast Asia. Brands are leveraging YouTube’s extensive reach, which includes 8 out of 10 online users in the region who can easily browse, discover, and buy on the platform in multiple formats on a variety of screens.

One of YouTube’s key strengths is trust— and creators are at the heart of it. A Kantar study found that 85% of viewers in Thailand and 67% in Indonesia consider YouTube creator content trustworthy. This trust extends to brands as well: 60% of Indonesian Gen Zs say they trust brands featured by YouTube creators, compared to just 46% on other social platforms.

This deep-rooted trust also influences purchase behavior. Ipsos data shows that in Southeast Asian countries like Thailand, Indonesia, and the Philippines, more people trust Google and YouTube throughout their purchase journey than leading social media platforms.

“This trust translates into purchase confidence, with YouTube driving almost 4x greater purchase intent than other social media platforms in the region. Even amidst the sheer volume of content, YouTube’s emphasis on rich,

high-quality content allows brands to convey their identity and purpose effectively, fostering long-term partnerships based on shared values with creators,” said Sapna Chadha, VP, Southeast Asia and South Asia Frontier, Google.

“A defining characteristic for YouTube in Southeast Asia is the trust and credibility creators have cultivated with their audiences. Users are 98% more likely to trust the recommendations of creators on YouTube compared to those on other social sites or apps,” adds Sapna.

Yudist Ardhana, one of the region’s top creators, agrees: “Authenticity and credibility are extremely important when it comes to building an audience. Viewers and fans can sense which creators are authentic and which are not. This commitment to genuine connection is what builds lasting trust and support. As this year marks my tenth year

creating content on YouTube, I’ve seen it evolve from its humble beginnings into a platform that fosters a unique, mutually beneficial relationship between creators, audiences, and brands. Each party gains significant value.”

YouTube Shopping accelerates video commerce and drives revenue opportunities for brands and creators

Creators on YouTube, known for their authentic storytelling, can significantly drive consideration for products. Two in 5 consumers in this region rely on online video for product research, with YouTube being the preferred choice for 86% of them.

To drive this further, YouTube Shopping has now launched in Thailand, Indonesia, Vietnam, Singapore, Malaysia, and the Philippines in partnership with Shopee. YouTube Shopping allows eligible creators to easily promote products from their own stores or other brands. Top creators across the region are joining the affiliate program, with millions of videos already tagged. For instance, in the first three countries where it launched (Indonesia, Vietnam and Thailand), an average of 55% of eligible creators have already enrolled in YouTube Shopping. This integration with Shopee’s catalogue of products shortens the customer journey from discovery to purchase, allowing brands to reach and engage more consumers and drive better business outcomes.

“When a brand partners with the right creator, they’re not interrupting — they’re integrating. Their message becomes part of the story, not an ad break,” adds Sapna. “Creators aren’t just amplifying a brand’s narrative. They’re shaping it — with relevance, with authenticity, and with the kind of trust that actually drives action.”

“At L’Oréal Thailand, YouTube empowers us to bring beauty for all—across every price point and every passion. Whether through luxury innovations or everyday essentials, we collaborate with creators to craft campaigns that are flexible, relatable, and rooted in authenticity,” explains Yada Sarttarasathit Harel, Chief Digital & Marketing Officer, L’Oreal Thailand. “These voices help us connect more meaningfully with consumers across Thailand and amplify the values that define our brands.”

Creators in the region, according to YouTube data, are also seeing their revenues increase in Indonesia, Singapore, Malaysia, Thailand, Vietnam and the Philippines. In Vietnam, for example, there was a 35% YoY increase in the number of channels making 9 figures or more (in VND) in December, 2024.

YouTube Shopping has helped grow creator channel earnings, with examples like Mai Trinh Hồ seeing her total channel revenue jump by almost five times, and Jagat Review reporting 50% of his channel’s total earnings coming from the program between July and October, 2024.

YouTube moving into living rooms creates high-quality viewing experiences with immersive ads that engage audiences

The influence of YouTube extends across various formats and devices and for more and more, watching TV means watching YouTube on connected TVs (CTV). Around the world, viewers are watching, on average, over 1 billion hours of YouTube content on TVs daily1. In Southeast Asia, YouTube on CTV is reaching over 79 million people across the region. YouTube content on TV screens is interactive and includes formats like Shorts, podcasts, and live streams, right alongside the sports, sitcoms and talk shows people already love.

Creators are adapting by creating content that provides a high-quality viewing experience on larger screens. In turn, YouTube is evolving the ads experience in the living room to match what viewers want and expect on the big screen

– including fewer, longer ad breaks and more interactivity like Pause ads — to create a seamless viewing experience and the flexibility to make more entertaining ads.

We continue evolving the ads experience in the living room to match what viewers want and expect on the big screen. Last month, YouTube’s announcements at Brandcast included formats like Shoppable CTV – the capability to shop for products using a QR code right on the big screen, or use our send-to-phone feature to continue browsing on mobile – and Immersive Masthead on CTV, which makes it even easier to capture attention and drive action.

“More advertisers in the region are building connected TV campaigns into their media strategies,” adds Sapna. “This shift to streaming means broadcast and cable can’t deliver the same reach at the scale they’ve relied on for years.”

At a time when nearly every major streaming service is going ad-supported, YouTube is the only service that can provide both the reach and the viewership and engagement that advertisers need.

 In the Philippines, McDonald’s saw average daily sales surge by over 46% compared to pre-campaign performance, thanks to their CTV campaign with YouTube, while Pepsi in Vietnam increased their reach among 18 to 44-year-olds by 27 percent through this format. Overall, Nielsen ḣindings indicate that YouTube delivers 2.3x higher long-term ROAS (Return on Ad Spend) than paid social.

“Video commerce and creator-led marketing are reshaping how brands connect with consumers in Southeast Asia. Platforms like YouTube are empowering creators to bridge trust and commerce through engaging video content and integrated shopping solutions. With features like long-form storytelling, live streaming, Shorts and partnerships with marketplaces like Shopee, YouTube enables seamless transitions from discovery to purchase, helping brands tap into highly engaged audiences,” says Arthur Altounian, VP Client Strategy & Growth APAC at Goat, WPP MEDIA. “As consumer behavior shifts toward video-first experiences, YouTube’s ecosystem offers brands a powerful way to collaborate with creators, build authentic connections, and drive measurable business outcomes in the region’s rapidly evolving digital economy.”

These insights and trends were discussed today during a virtual press briefing focused on “YouTube and the Rise of Creator-led Commerce in Southeast Asia.”

June 9, 2025 0 comment
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On June 1, the spirit of community, sustainability, and mobility rolled across the Philippines as SM Cares, in collaboration with bike groups across the country, launched Pedal Power—a purpose-driven celebration of World Bicycle Day, held across 26 malls nationwide. From Luzon to Mindanao, bikers gathered not just to ride, but to take part in a collective mission: pedal for a purpose, ride for the planet.

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Community Engagement and Sustainable Mobility Through Cycling

In celebration of active living and sustainable transport, Pedal Power brought together riders of all ages for a day of fun, learning, and friendly competition. Highlights included the Community Bike Ride & Loop, which encouraged inclusive participation encouraging safer and greener mobility for everyone.

 

Cyclists also benefited from a hands-on Bike Safety Clinic, which provided essential safety demonstrations, basic bike repairs, maintenance tips, and tune-up services. Meanwhile, young riders took part in the Kiddie Trail Bike Clinic, where they received early training to build confidence and learn safe biking practices in a supportive environment.

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But Pedal Power wasn’t just about fun—it was a movement with impact.

 

 

 

Pedaling with Purpose: Post-Ride Cleanups and Community Support

Beyond the rides, bikers took part in meaningful community efforts—from coastal cleanups in SM City Bataan and SM City Roxas, to food distribution in SM City Bacolod. SM malls in Marikina, Masinag, Antipolo, and San Mateo also led tree-planting drives, reinforcing the event’s commitment to sustainability and community care. These after-bike efforts underscored the event’s broader mission: to empower communities not only through cycling, but also through meaningful action that supports both people and the planet.

 

“This initiative shows that sustainability can be integrated into everyday actions. We wanted this to be more than a celebration of biking—we wanted it to be a celebration of responsible action,” said Mr. Joaquin L. San Agustin, SM Supermalls Executive Vice President for Marketing.

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Riding Together, Moving Forward

The power behind Pedal Power lies in its partnerships—with bike clubs, LGUs, volunteers, and everyday citizens all sharing the road toward a sustainable future.

 

Pedal Power also supports global goals and reinforces SM Cares’ commitment to the United Nations Sustainable Development Goals (SDGs), particularly SDG 3: Good Health and Well-being, SDG 7: Affordable and Clean Energy, SDG 9: Industry, Innovation and Infrastructure, SDG 11: Sustainable Cities and Communities, SDG 13: Climate Action, and SDG 17: Partnership for the Goals.

 

Toward a Sustainable Mobility Future

With bike-friendly facilities in SM Supermalls nationwide, continuous environmental education, and community partnerships, SM Cares continues to lead the way in promoting sustainable lifestyles across the country. Pedal Power 2025 proved that a simple ride can lead to extraordinary change. With wheels turning and hearts aligned, this movement is just getting started.

 

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June 9, 2025 0 comment
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Imagine you’re on an important work call while your kids are researching online for a school project when suddenly, the connection drops. Your co-workers’ video freezes, and you hear your kids complaining about the internet. At this point, there is nothing you can do but wait for the connection to be fixed. If you don’t want to be caught in this situation, having a reliable backup is a must. And if you need more reasons why your home needs an “always-on” connection, here are three big ones.

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1. Keep Your Productivity on Track

Today, we rely on the internet for almost everything, including our livelihoods. If you work from home, you know that a stable internet connection is non-negotiable. You can’t afford to miss online meetings and important emails or be offline during work hours.

And it’s not just you. If your kids are still studying, they need a reliable connection to finish their schoolwork. We can’t have them scrambling for a hotspot, especially at night. A failsafe backup, like a secondary LTE connection, ensures that everyone stays online by kicking in automatically when your primary line fails. It may not be as fast as your primary connection, but it will keep you connected. This brings us to the second reason…

2. Stay Connected, Especially During Emergencies

We live in an era where being connected is more important than ever—especially during emergencies. Need to contact emergency services? Attending a Telehealth appointment soon? Checking in on a loved one at the hospital for updates? Noticing unusual behavior in your pet and need to research symptoms online? Away from home and want to check your security cameras?

A primary connection with a reliable backup ensures that you’re always online when it matters the most. No need to worry about internet outages when you need access to crucial information or services.

3. Keep the Fun Going

After a long day, you deserve to unwind without frustration. A failsafe setup means that even during an outage, your household can still stream movies, play games, or stay in touch with family and friends.

While productivity and connectivity are top priorities, uninterrupted entertainment ensures that you can relax with confidence. It’s not just about fun—it’s about knowing that your downtime won’t be derailed.

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Stay Connected with PLDT Home Always On

A failsafe internet backup isn’t just about avoiding headaches—it’s about being ready for anything. PLDT Home Always On features a built-in backup LTE that activates automatically when Fiber service becomes unavailable due to unexpected fiber cuts. These could be caused by events like cable theft or damage from road digging, tree trimming, extreme weather, and even rodent chewing. It also comes with a new WiFi 6 modem that supports up to 1Gbps on Fiber and UNLI LTE. Plus, it automatically notifies the repair team and creates a service repair ticket for you after 15 minutes.

With this kind of system, you’re future-proofing your home for a more productive, connected, and stress-free life. Don’t wait for the next outage to realize how much you need it. Get PLDT Home Always On today and stay online when it matters most.

June 8, 2025 0 comment
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Clinches 42 Award Points at 2025 APAC Stevies

42 award points were amassed by the SM Group at the Asia Pacific Stevies , with SM Supermalls clinching 12 trophies and SM Retail and SM Foundation earning two each – propelling the group to win the coveted title of Most Honored Organization of the Year. 

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But beyond these awards, for SM Supermalls in particular, lies a compelling story for SM’s partners: the power of innovation, community engagement, and operational excellence to fuel shared growth. The award-winning initiatives, such as the dynamic SM Art Market and SM Job Fairs, are not just events, but strategic tools that drive foot traffic, build deeper connections with consumers, and boost the visibility of partner brands.

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Leading with the Gold recognition is the SM Art Market, winning the Award for Innovation in the Use of Events. 

Equally noteworthy are SM Cares’ initiatives, like the Book Nook and Energy Efficiency Journey, which highlight the company’s holistic approach to sustainability and social responsibility—values increasingly important to modern consumers. By aligning with these initiatives, tenants and business partners can amplify their brand narratives around community involvement and environmental stewardship.

For retailers and service providers, these wins underscore SM Supermalls’ proven ability to create high-impact, experiential environments that translate into tangible ROI. Whether it’s co-hosting community festivals, integrating with corporate social responsibility programs, or leveraging SM Supermalls’ digital reach, partners gain unparalleled access to engaged audiences and the credibility of a multi-awarded platform.

Meanwhile, SM China’s eight awards reflect the brand’s global reach and adaptability—an assurance to partners that collaboration with SM Supermalls can unlock opportunities in diverse markets across Asia and beyond.

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Representing SM Supermalls at the awards ceremony in Seoul, South Korea are (L-R): SM Cares Marketing Assistant Vice President Richard A. Caluyo, SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin, and Senior Assistant Vice President for North Luzon Marketing Jefferson S. Suarez.

These global recognitions are not merely awards—they are a testament to SM’s relentless pursuit of excellence, innovation, and meaningful impact. From setting new standards in retail experiences and digital transformation to uplifting communities through purpose-driven campaigns, the SM brand continues to elevate the customer journey while fostering inclusive growth.

“For us, these awards aren’t just accolades—they’re a reflection of the dedication and passion of our entire team. At the heart of it all, our true mission is to enrich the lives of every customer, partner, and community we touch. That’s what drives us forward,” said Steven T. Tan, President of SM Supermalls.

As a retail leader with a heart for service and a vision that transcends borders, SM proves that the power of a brand lies in how it serves, uplifts, and inspires its communities.

June 6, 2025 0 comment
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Sabay-sabay na isinagawa nationwide ang rollout ng Love and Blessing o LAB Virus program at medical mission sa lahat ng 17 Police Regional Offices. Katuwang ang Cardinal Santos Medical Center, nagkaroon aktibidad tulad ng libreng konsultasyon, check-up, at pagbibigay ng tulong pinansyal para sa mga may seryosong karamdaman.

Ayon kay Mary Rose Marbil, adviser ng PNP-Officer’s Ladies Club Foundation, layunin ng programa na maiparamdam sa mga pulis na hindi sila nag-iisa sa kanilang laban sa sakit.

“Please bear in mind that PNP OLCFI has always believed that caring for the health and welfare of our police personnel and dependents.

Behind every uniform is a person—with hopes and struggles and it is our duty to show them that they are never alone.,” wika ni Marbil.

Batay sa tala ng foundation, umabot na sa halos 600 ang kanilang natulungan mula nang ilunsad ang programa. 80 porsyento naman ng mga benepisyaryo ay mga pulis o kaanak ng pulis na may iniindang malulubhang karamdaman tulad ng Chronic Kidney Disease at cancer.4

June 4, 2025 0 comment
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Cyberzone brings in the top brands, big deals, and legit XPs to Ilocos Norte

[Laoag, Philippines] - Cyberzone is expanding its digital playground to Northern Luzon. On May 30, SM City Laoag is officially launching, the first SM Mall and Cyberzone in Ilocos Norte—promising a shopping experience that weaves modern comfort with echoes of local heritage. 

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“When you think of Laoag, you think of the Ilocano spirit—deep-rooted traditions standing shoulder to shoulder with the present,” said Mr. Patrick  Pacla, Vice President – Operations and Marketing (Sponsorship and Cyberzone) at SM Supermalls. “We wanted to capture that melding of eras and settings in the Sunshine City’s very first SM and Cyberzone to create a malling experience that is as rooted in community as it is in convenience.”

At the heart of the new mall is the 68th Cyberzone, SM’s premier tech hub, featuring over 30 stores offering everything from flagship smartphones to budget-friendly accessories. 

Shoppers can explore leading brands including Digital Walker, Electroworld, Gaming Grounds, Aerophones, Rulls, Huawei, Xiaomi, Power Mac Center, Samsung, Lenovo, and Sony, backed by Cyberzone’s trusted team of tech experts.

Mr. Pacla added, ”Cyberzone’s presence in Laoag aims to make tech an accessible experience for all”.

Kickstarting the hype and excitement are free play and gaming tournaments for Tekken 8 and EA Sports™ F1 24. 

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Electrifying combos. Tekken 8 top contenders will clash in an epic showdown of skill, strategy, and pure fighting spirit.

Happening at Cyberzone on opening day, May 30th, all the way to June 1st, gamers can battle it out on the gaming field and get the chance to take home awesome prizes – with the tournaments having a total prize pool of over Php30,000 for all three days.

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Full Throttle. Experience high-octane F1 competition as fans get to cheer on their favorite virtual drivers in a thrilling battle for pole position.

For top tech brands, big deals, and tech-assured picks, you #GotItAtCyberzone! Follow SM Cyberzone on Facebook, Instagram, and TikTok or get more information at www.smcyberzone.com

June 4, 2025 0 comment
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From May 30 to June 1, 2025, the Megatrade Hall at SM Megamall transforms into a dynamic showcase of Filipino heritage, innovation, and flavor with the launch of the highly anticipated 2025 Food Festival, a collaborative celebration between the Department of Trade and Industry (DTI) and SM Supermalls in support of the country’s thriving Micro, Small, and Medium Enterprises (MSMEs).

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The Department of Trade and Industry (DTI) launches the 2025 Food Festival at the SM Megamall Megatrade Halls 1-3 from May 30 to June 1, from 10 AM to 9 PM, showcasing Filipino food products.

DTI—through the Bureau of Market Development, Promotions (BMDP), and One Town, One Product (OTOP), the DTI Competitiveness and Innovation Group (CIG), and the DTI Regional Operations Group, with support from the Tatak Pinoy Strategy Program—will bring together over 200 MSMEs from Luzon, Visayas, and Mindanao in a three-day fiesta that blends tradition, creativity, and entrepreneurship.

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Visitors can explore fresh produce at the 2025 Food Festival, a Department of Trade and Industry (DTI) and SM Supermalls collaboration.

Admission is FREE, and everyone—from food lovers and tourists to business buyers and aspiring entrepreneurs—is invited to experience a culinary journey that is proudly Filipino in every bite. SM Supermalls is proud to partner with DTI for this important initiative that celebrates the best of what Filipino MSMEs have to offer. As a committed supporter of local enterprise, SM continues to provide platforms where MSMEs can thrive, scale up, and connect with new markets.

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Filipino entrepreneurs get the chance to showcase their culinary products at the 2025 Food Festival.

Guests can explore a curated lineup of heritage-inspired dishes, next-gen food products, and local delicacies—including culinary gems from Iloilo City’s United Nations Educational, Scientific and Cultural Organization (UNESCO)-recognized gastronomy and special items featured in the Kayumanggi Philippine heritage recipe book. Attendees will also get a glimpse into the digital transformation of food businesses with tech-forward solutions designed to boost MSME competitiveness.

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Filipino Micro, Small, and Medium Enterprises (MSMEs) can present their food merchandise at the three-day-long food fest.

Whether you’re looking for your next foodie find, potential suppliers, or a spark of inspiration, the 2025 Food Festival is your ultimate destination for all things delicious and distinctly Filipino.

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Guests to the 2025 Food Festival can discover a varied range of Filipino goods from local Filipino Micro, Small, and Medium Enterprises (MSMEs).

Mark your calendars! May 30 to June 1, 2025 at Megatrade Hall 1-3, 5th Level, Mega B, SM Megamall.

Admission is free! Let’s savor the future of Filipino food—rooted in heritage, powered by innovation.

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit https://msme.smsupermalls.com/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!

June 4, 2025 0 comment
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