SM Supermalls and Viyline Media Group have launched the Viyline MSME Caravan, a year-long initiative aimed at supporting Micro-, Small, and Medium Enterprises (MSMEs) across SM malls. This collaboration merges social media content creation with entrepreneurship, promoting job creation, community empowerment, and nation-building.
SM Supermalls Executive Vice President for Marketing Jonjon San Agustin (third from left) and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez (third from right) were joined by from left: SM Supermalls Assistant Vice President for MSMEs Royston Cabunag, Senior Assistant Vice President for Marketing of MSMEs Pats Lim Dy, Viyline Media Group General Manager Rolando Cortez, and Marketing and Advertising Manager Karol Louie Manalac at the Memorandum of Agreement Signing Ceremony.
