SM Cares, SM Supermalls’ corporate social responsibility arm, in partnership with the Philippine Commission on Women (PCW) and the United Nations Population Fund (UNFPA), kicked off the 18-Day Campaign to End Violence Against Women (VAW). The campaign aims to raise awareness and act against VAW.

Representatives from SM Cares, the Philippine Commission on Women (PCW), and the United Nations Population Fund (UNFPA) gather at the SM Mall of Asia globe as it lights up in orange to kick off the 18-day campaign, running from November 25 to December 12, to end Violence Against Women (VAW).

The ceremonial lighting of the SM Mall of Asia globe signaled the start of the campaign, which runs from November 25 to December 12. The theme for this year’s campaign is “VAW Bigyang Wakas, Ngayon na ang Oras!” (End VAW, Now is the Time!).

SM North EDSA shines a light in orange to support the fight to end violence against women.

PCW Chairperson Ermelita Valdeavilla emphasized the importance of the campaign in advocating for women’s rights and promoting gender equality. UNFPA Country Representative Dr. Leila Joudane highlighted the need for increased efforts to prevent and address VAW, particularly in light of the rising number of cases.

SM Megamall stands united against violence against women.

SM Cares reaffirmed its commitment to creating safe and inclusive spaces for all. The company will support the campaign through various initiatives, including awareness campaigns and partnerships with relevant organizations.

SM Aura joins the global movement by lighting its facade in orange, representing a bright future free from violence against women and girls.

By joining forces, SM, PCW, and UNFPA aim to make a significant impact in the fight against VAW and empower survivors.

SM Cares, UNFPA and PCW’s main corporate partner in the campaign, strongly commits to championing this cause by ensuring it is effectively realized in all its businesses. “Our malls are all-inclusive and safe spaces, where everyone is welcome. There is no place for violence against women and their children,” Atty. Pearly Turley, Senior Assistant Vice President for Corporate Compliance Group and Program Director for Women of SM Cares, emphasized.

Let’s work together to end VAW and create a safer future for all.

The holidays are in full swing, and SM Supermalls is ready to whisk you away to a world of wonder, joy, and unforgettable memories.

Whether you’re looking for a spectacular light show, majestic parades, or dazzling fireworks, SM has something for everyone to revel in this festive season. Check out these incredible activities and mark your calendars for a Christmas like no other!

See dreams come to life at the SM Mall of Asia Night of Lights

Until January 12, 2025  

Prepare to be spellbound as the SM Mall of Asia Night of Lights transforms the iconic MOA Sky into an enchanting dreamscape. Step into a surreal wonderland filled with glowing illuminations and whimsical displays

Wander among the Majestic Metallic Orbs of Enchantment’s colossal spheres shimmering with an otherworldly glow, and lose yourself in the Cosmic Labyrinth’s mesmerizing maze of hypnotic patterns and cosmic highlights. Enter the Crystal Light Odyssey, an immersive mirrored room where dazzling prismatic displays create infinite reflections, and be captivated by Mystical Butterflies’ ethereal creatures that flutter gracefully, illuminating the surroundings with their glowing wings.  

Finally, marvel at the Colossal Titans’ towering mushrooms that bathe the landscape in soft, colorful light, turning the night into an enchanted dreamscape. 

Enjoy free access for two with a single receipt purchase of ₱2,000 from participating SM Mall of Asia establishments. Kids below 3 feet enter for free with an adult pass holder.

Enjoy a holiday spectacle at the Grand Magical Christmas Parade

Various Dates across Metro Manila and North Luzon

The Grand Magical Christmas Parade is back, bigger and better! Be enchanted by Santa Claus, elves, reindeer, and festive music as they march through the mall, spreading joy to everyone they meet.  After enthralling mall goers at the SM City Fairview (December 6) and SM City Pampanga (December 11), the parade’s next stop will be at SM City Manila (December 20) and SM Southmall (December 23).

Don’t miss this cherished SM tradition that brings families and friends together for heartwarming Christmas magic!

Be dazzled at the Christmas Parades & Santa Mobs

Experience the spirit of Christmas closer to home with parades across SM malls nationwide! From Santa sightings to spectacular floats, every stop is sure to dazzle. Watch out for these dates and SM malls where Santa Claus and his crew are dropping by:

• December 15: SM City Lipa, SM City Cebu, SM City Iloilo  
• December 18: SM City Puerto Princesa  
• December 25: SM City Davao, SM City General Santos  
• December 29: SM City Calamba  

Watch a sky full of colors at the Fireworks and Drone Shows

Light up your Christmas nights with breathtaking fireworks and drone shows across various SM malls! Watch the sky come alive with a kaleidoscope of colors, music, and holiday cheer.  

Key Dates:

• December 21: SM City North EDSA, SM City Pampanga  
• December 25: SM City Fairview, SM City Trece Martires  
• December 31: SM City Olongapo, SM City CDO Uptown  

Make your plans and mark those calendars, gather your family and friends, and make this Christmas season the merriest at SM Supermalls! Celebrate the holidays where the fun, magic, and wonder never end!

To know more about the Christmas events at SM,visit www.smsupermalls.com or follow @SMSupermalls on social media.

Support local and sustainable businesses at the inaugural Department of Trade and Industry (DTI) Coconut Philippines Trade Fair at SM Megamall Megatrade Hall, running from December 2-4, 2024. The grand opening featured the lighting of the Coconut Christmas Tree, led by DTI Secretary Cristina Roque, symbolizing the event’s significance for coconut farmers. Discover the best of Philippine coconut products and explore a variety of eco-friendly and innovative offerings.

Prepare to be enchanted as the MOA Night of Lights opens on November 26, 2024, at the spectacular MOA SKY. Step into a breathtaking world where dreams come alive and lights ignite the night. This one-of-a-kind illumination fest will transport visitors to an awe-inspiring realm of wonder, where the ordinary transforms into the extraordinary.

This year’s theme transforms MOA SKY into an enchanting dreamscape with immersive zones. Visitors will walk through a surreal wonderland of glowing illuminations, whimsical displays, and larger-than-life art installations that create a visual symphony of color, imagination, and artistry. Each corner will reveal a new spectacle, leaving customers in awe and sparking the magic of possibility. Whether you’re a dreamer or simply seeking an unforgettable night out, this year’s event promises an experience that will ignite your imagination and leave you awestruck.

Interactive Zones to Explore:

• Majestic Metallic Orbs of Enchantment invites you to wander among colossal orbs that shimmer with an otherworldly light. Each metallic sphere creates a mesmerizing spectacle.

• Crystal Light Odyssey: Step into a radiant world of crystal formations and prismatic displays with an immersive mirrored room that transports you to a dazzling realm of reflection and light. Walls of shimmering mirrors create an infinite expanse, where beams of colorful light dance and reflect in every direction

• Mystical Butterflies: Be enchanted by ethereal, glowing butterflies that flutter through the air, casting a magical glow that seems to come to life. Their expansive wings, adorned with patterns of stardust, illuminate the forest with a magical luminescence, turning every corner into a realm of wonder.

• Cosmic Labyrinth: Immerse yourself in a larger-than-life maze of hypnotic black and white patterns, accentuated by striking gradient blue highlights. This giant inflatable maze offers an otherworldly journey through mesmerizing twists and turns, where every corner reveals a new cosmic wonder. 

• Cosmic Eggs Nest: Discover a Dazzling Realm of Translucent Crystals featuring glowing fiberglass eggs that radiate a soft, ethereal light. Each egg, delicately crafted and illuminated from within, casts vibrant hues across the space, creating a mesmerizing play of color and shadow. 

• Colossal Titans: Marvel at our towering, glowing mushrooms. Their massive caps casting a soft, colorful light that transforms the landscape into an enchanted world.

“The MOA Night of Lights 2024 is more than just an event – it’s an invitation to experience the extraordinary,” said Mr. Perkin O. So, Senior Assistant Vice President for Operations. “We’ve crafted an immersive space where families and friends can unite to celebrate the magic of light and boundless imagination. This year, we’re bringing dreams to life in a way that will leave everyone in awe, creating unforgettable moments for all who visit.”

Admission Details:
To gain entry, a minimum single receipt purchase of Php 2,000 is required from any establishment within SM Mall of Asia (excluding Bills Payment) and MOA Square only from November 19 2024 to January 12, 2025. Each pass admits two persons, and children below 3 feet are free of charge as long as they are accompanied by an adult with a qualified pass. 

Whether you’re a creative spirit, a family looking for an adventure, or simply in the mood for a magical evening out, MOA NIGHT OF LIGHTS offers a unique experience that promises to captivate your heart and spark your imagination. 

#MOANightofLights2024 #MOAExclusive #ExperienceMOA

Calling all fur parents! The SM Super Pets Club is hosting its Christmas Paw-ty, promising fun, laughter, and pawsome memories for all pet lovers and their fur babies. Save the date: December 7, 2024, 4 PM at SM Aura’s Paw Park.

This year’s Christmas celebration, held in partnership with Grab, Pet Express, and Doggie’s Choice, is packed with activities that will have tails wagging. Get ready for some exciting games, performances, and freebies for the whole family to enjoy!

Get in the holiday spirit and have your pets come in their most festive costumes. The costume contest is the perfect chance to show off a paw-sitively delightful fashion sense. Or, amaze the audience with your pet’s unique skills at the pet talent show.

At the Christmas party, snap festive pictures with your pets at the Photo Booth by Specc Studio, or get custom illustrations of the whole family with Pajama Art! It’s a party you and your furry companions won’t want to miss!

The event is open exclusively to Super Pets Club members. Not yet a member? Registration is easy—sign up on the SM Super Pets Club website and connect with a community of pet-lovers.

The SM Super Pets Club is an exclusive loyalty program by SM Supermalls, designed for pet owners who want to enjoy perks such as access to SM’s Paw Park, an active Super Pets community page and Facebook group, and exclusive rewards from partner brands.

For more details, visit www.smsuperpetsclub.com/ or join the SM Super Pets Club Facebook group!

Celebrate the holidays at the Department of Trade and Industry (DTI)-Bagong Pilipinas Christmas Village Fair at SM Megamall’s Megatrade Halls 2 and 3, happening from November 30 to December 4. Discover unique gifts, festive treats, and handcrafted treasures created by talented local entrepreneurs. Shop local and make this Christmas truly special!

SM Supermalls and Viyline Media Group have launched the Viyline MSME Caravan, a year-long initiative aimed at supporting Micro-, Small, and Medium Enterprises (MSMEs) across SM malls. This collaboration merges social media content creation with entrepreneurship, promoting job creation, community empowerment, and nation-building.

SM Supermalls Executive Vice President for Marketing Jonjon San Agustin (third from left) and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez (third from right) were joined by from left: SM Supermalls Assistant Vice President for MSMEs Royston Cabunag, Senior Assistant Vice President for Marketing of MSMEs Pats Lim Dy, Viyline Media Group General Manager Rolando Cortez, and Marketing and Advertising Manager Karol Louie Manalac at the Memorandum of Agreement Signing Ceremony.