To go against the culture of fast takes and fleeting trends, digital publishing platform Our Market
focuses on stories with real value and information with lasting credibility. It features content across
business, food, health, lifestyle, culture, and learning, offering relevant reads from timely event
highlights, smart product must-haves, successful entrepreneurial journeys, and even societal
knowledge. It’s made to serve readers of all ages who appreciate facts and credibility just as much as
entertainment and motivation.
Since its launch in September 2020, Our Market has operated as a storefront for MSMEs under the
e-commerce platform Iskaparate.com. Today, it officially transitions into an online magazine, serving
as the main site.
Our Market now redirects its priorities toward providing factual and inspirational information grounded
in local knowledge to continue uplifting the community in both cultural and entrepreneurial senses.
Apart from this, Our Market also serves as an online resource hub that directly connects users to
companies across different industries, some partners including Unox, Mayani, Magna Prime, and
more, which can be reached for special assistance, consultancy, and collaboration needs.
While implementing a new focus, this does not signal an exit from commerce. Iskaparate.com, which
was originally established to help entrepreneurial mothers sustain their businesses during the
COVID-19 pandemic, now serves as the umbrella e-commerce platform within Our Market.
With over 3,000 vetted vendors and partnerships led by the marketing of DTC Promos, Inc. and the
automation expertise of ConnectSys, its legacy of supporting community sellers continues to shape
the infrastructure of Our Market’s online commerce. However, exponential growth is sought through
partnerships with global and bigger brands for a wide audience reach.
Currently, the platform’s consistent efforts in audience and seller engagement, such as offering
product deals, brand promotions, and physical and virtual workshops, will remain in Our Market’s
network.
In line with this mission, Our Market officially kicks off OMG!, a campus tour of various schools
around Metro Manila, to engage with students and institutional staff via activities and giveaways.
This campaign is a product of collaboration with Tagumpay IT’S ALL GOOD, a digital media channel
operated by ARDA Media Solutions Corporation, for promoting Filipino values, faith, family,
education, wellness, and public service, Unox, Selecta, Barilla, Tulip, Search Commercial Inc.,
Mayani, Mo & Bear, and Nayong Kalikasan.
To officially kick off OMG!, Our Market holds an opening event to a select student audience at De La
Salle College of Saint Benilde on October 17, 2025, with a free chocolate-making demo featuring
CMV Txokolat’s talented chocolatier, Elaine Santiago, through the partnership of DTC Promos Inc.
and previous collaborators mentioned.
A surprising addition, however, was a co-developed superfood snack that was softly introduced at the
event. Pili Poppers is a product that excellently combines quality, taste, and nutrients in a munchable
made with seaweed, puff rice, and activated roasted pili nuts — highlighting the potential of local
produce. Developed and formulated in Singapore by Unicorn Connect Pte Ltd., Pili Poppers was
then manufactured and distributed in the Philippines by Azius Ventures Corporation. Though not yet
officially launched, Pili Poppers is being slowly introduced through sample distributions in select
groceries, cafés, and malls, as part of a broader goal to empower Filipino entrepreneurs and create
meaningful products built from the ground up.
The chocolate-making demowas meant to encourage students, those who are keen on building their
own businesses in the future or are potential successors of family-run businesses, to see the value of
raw materials available to them and learn to transform them into their own unique product.
This is in line with the upcoming 30th anniversary of Export and Global Business Management, a
program under Business Administration of De La Salle College of Saint Benilde. The program equips
learners with the knowledge and skills to create effective business plans and bring Filipino products to
the global stage by integrating business concepts in finance, management, marketing, human
resources, production, IT, and strategic planning.
Through this program, students gain insights into international trade trends, best practices, and ethical
frameworks. This is the program where participants learn to design business strategies and develop
sustainable enterprises that address customer needs in the export market.
The event was held with more than 400 students in attendance at the Augusto Rosario Gonzalez
Theater of DLS College of Saint Benilde, broadcast via theater projector while actual cooking was
executed with Unox Philippines, the leader in oven innovation and design.
There are 10 institutions lined up for the OMG! Campus Tour, which will be sustained until or beyond
the platform’s official grand launch set to take place in May 2026.
