Japan is a dream destination and a favorite tourist spot worldwide, preferred for its seamless blend of tradition, innovation, and artistry. Now, SM Mall of Asia brings the best of Japan closer to home with a carefully curated lineup of iconic brands. Whether you’re looking for unique dining experiences, stylish lifestyle products, or the latest in fashion and beauty, there’s something for everyone. Many of these Japanese favorites are making their Philippine debut, offering an exclusive chance to enjoy Japan’s finest right here in the heart of the mall.
Japanese Dining Delights
No Japanese experience is complete without indulging in its renowned cuisine. SM Mall of Asia is home to some of the most exciting culinary concepts from Japan that you must try.
Savor Japan’s culinary excellence with Gyukatsu Kyoto Katsugyu
Exclusive to SM Mall of Asia, experience the best of gyukatsu directly from Japan at SM Mall of Asia with Gyukatsu Kyoto Katsugyu. The restaurant elevates the gyukatsu experience with premium beef and traditional preparation methods. Known for its crispy on the outside, tender on the inside beef cutlets, this dish is served on a sizzling stone, diners can customize their cutlets to their preferred doneness, making every bite uniquely satisfying, perfect meal to indulge in with friends or family.
Savor the Joy of Grilling at Yakiniku Like
Yakiniku Like, a first in the Philippines, offers an exciting solo-dining experience where you can grill your choice of premium meats right at your table. With a variety of dipping sauces and a focus on quality ingredients, it’s the ultimate Japanese BBQ experience.
Lifestyle and Home Essentials
Step into the world of Japanese lifestyle and home essentials, where sleek designs and functional elegance come together. SM Mall of Asia offers a variety of brands that will transform your home and wardrobe with a touch of Japan.
Transform your home with Nitori
Nitori, Japan’s leading home furnishings brand, is now open at SM Mall of Asia. Known for its stylish and affordable pieces, Nitori helps you create beautiful, functional living spaces with everything from the softest beddings to fine dinnerware. Whether you’re looking to redecorate a room or add a practical upgrade, Nitori offers the perfect balance of quality and design.
Embrace minimalism with Muji
For lovers of minimalism, Muji offers the ideal shopping destination. From their iconic gel pens and cozy pants to versatile storage solutions, Muji has become synonymous with simplicity and functionality. Every item—from home décor to everyday essentials—is designed to elevate your lifestyle in the most subtle yet impactful way.
Don’t forget to visit the MUJI Coffee Counter, where you can enjoy their signature Soft Serve made from raw Holstein milk from Hokkaido, Japan. Choose from a range of flavors, including the milky Plain, earthy Matcha, rich Chocolate, and Espresso, which is infused with Benguet coffee for a local twist.
Live the Japanese lifestyle at Niko and…
Opening on December 12, immerse yourself in the full Japanese lifestyle experience with Niko and… offering a variety of items from fashion to home décor and quirky finds. Their stylish apparel, functional accessories, and unique home goods reflect the best of Japanese design. Perfect for anyone looking to add a little touch of Japan to their everyday life, Niko and… blends modern fashion with timeless style.
Fashion and Beauty
Japan’s dedication to quality and style extends into its fashion and beauty offerings, and SM Mall of Asia has brought the best of both to you.
Indulge in luxury with Clé de Peau Beauté
For those seeking the ultimate in luxury skincare and cosmetics, Clé de Peau Beauté, Shiseido’s premium beauty brand, delivers exceptional quality and sophistication. Combining cutting-edge Japanese innovation with French elegance, this luxe brand is known for its scientifically advanced skincare and makeup, Clé de Peau offers products like the transformative Le Sérum, all crafted for Asian skin. It’s a brand that doesn’t just enhance your beauty—it unlocks your skin’s true potential.
Fresh Perspectives with JINS
Start the year fresh with a fresh perspective and see clearly with JINS eyewear. Known for it’s innovative designs, JINS offers stylish, high-quality frames that blend fashion and function. Whether you’re looking for a chic upgrade or eye protection against blue light, JINS has the perfect pair for your. This year, embrace trending styles like oversized frames, bold geometric shapes, and sleek minimalism, ensuring you’re both on trend and seeing clearly.
Functional fashion at Uniqlo
Uniqlo brings the joy of the season to shoppers with its “Gifted with Joy” holiday collection, offering stylish and practical LifeWear pieces perfect for the holidays. From cozy winter essentials to versatile AIRism and Sport Utility Wear, the collection combines functionality with timeless Japanese aesthetics, making it ideal for gifting and celebrating special moments. For kids, discover playful yet practical options designed for every adventure, whether at home, school, or playtime.
These holiday offerings highlight Uniqlo’s commitment to providing pieces that fit seamlessly into every lifestyle, ensuring comfort, style, and joy this festive season.
Step Up with SPINGLE Shoes
Handcrafted in Japan with meticulous craftsmanship, SPINGLE shoes are the perfect combination of style, comfort, and quality—making them an excellent gift this Christmas. Known for their versatile designs and durable materials, these shoes are a statement of Japanese artistry and functionality, ensuring comfort for daily wear while elevating any outfit.
Spin the Magic at Gashapon Bandai
For toy collectors and enthusiasts, Gashapon Bandai is a must-visit destination. Known as a capsule toy specialty store, Gashapon offers limited-edition collectibles that make every spin of the machine a thrilling surprise. SM Mall of Asia takes this experience to the next level with the largest Gashapon store in the Philippines, featuring a staggering 610 Gashapon machines. Whether you’re hunting for rare finds or simply enjoying the excitement, it’s an experience the whole family will love.
Discover Japan at SM Mall of Asia
Whether you’re here to shop, dine, or explore new experiences, SM Mall of Asia brings the best of Japan to your fingertips. From fashion and home décor to dining and unique collectibles, these iconic brands—many of which are making their debut in the Philippines—offer a complete Japanese experience. And there’s more for you at SM—each visit reveals new offerings and exciting experiences waiting to be explored. Bring your friends and family, and dive into a world of innovation, style, and tradition, all under one roof.
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There’s #MoreForYouatSM
More than just a promise of having it all, we’re committed to bringing you more. More diverse and first-in-market brands, more unique and world-class experiences, more flavors to savor, and more spaces to thrive. As we evolve together, we’re strengthening our commitment to sustainability, community involvement, and innovation, making every visit more meaningful. There’s more for you at SM.
